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VEOCEL™ Lyocell Fibers Set to Shine at World of Wipes 2025, Highlighting Enhanced Cleaning Performance
New York, NY – July 21, 2025 – Lenzing AG is pleased to announce that its VEOCEL™ Lyocell fibers will be a central focus at the upcoming World of Wipes® (WOW) International Conference 2025. This prestigious event, scheduled to take place from July 21st to July 23rd, 2025, in Las Vegas, Nevada, is renowned for bringing together leading professionals and innovators in the global nonwovens and wipes industry.
The inclusion of VEOCEL™ Lyocell fibers in such a prominent position underscores their growing recognition for superior performance, particularly in applications demanding advanced cleaning capabilities. VEOCEL™ fibers are derived from sustainably sourced wood, a testament to Lenzing’s commitment to environmental responsibility and the circular economy. Their unique closed-loop production process significantly minimizes environmental impact, aligning with the increasing demand for sustainable solutions across various industries.
At the World of Wipes 2025, VEOCEL™ Lyocell fibers are expected to garner attention for their exceptional properties that contribute to enhanced cleaning efficacy. These properties include:
- Superior Absorbency: VEOCEL™ fibers are naturally absorbent, allowing wipes made with them to effectively pick up and retain liquids, making them ideal for a wide range of cleaning tasks, from household chores to personal hygiene.
- Gentle Yet Effective Cleaning: The smooth surface of VEOCEL™ fibers ensures a gentle touch on the skin, making them suitable for sensitive applications, while their structure allows for efficient removal of dirt and impurities.
- Biodegradability and Compostability: As a naturally derived material, VEOCEL™ Lyocell fibers are biodegradable and compostable under appropriate conditions, offering an environmentally conscious alternative to conventional synthetic fibers.
- Strength and Durability: Despite their softness, VEOCEL™ fibers offer impressive strength, ensuring that wipes maintain their integrity during use and effectively perform their cleaning functions without disintegrating.
- Versatility in Formulation: These fibers can be readily integrated into various nonwoven structures and formulations, enabling manufacturers to develop a diverse array of high-performance wipes tailored to specific market needs.
Lenzing’s presence at the World of Wipes 2025 will provide an excellent opportunity for industry peers to learn more about the innovative applications and benefits of VEOCEL™ Lyocell fibers. The company is anticipated to showcase how these fibers are contributing to the development of more sustainable and high-performing wipe products that meet the evolving demands of consumers and regulatory bodies worldwide.
The World of Wipes conference serves as a vital platform for knowledge exchange, networking, and trend forecasting within the nonwovens sector. Lenzing’s emphasis on VEOCEL™ Lyocell fibers at this event highlights the brand’s dedication to advancing the nonwovens industry through sustainable and technologically superior fiber solutions. Attendees can look forward to gaining valuable insights into how VEOCEL™ Lyocell fibers are shaping the future of cleaning products.
VEOCEL™ Lyocellfasern für verbesserte Reinigung stehen auf der World of Wipes 2025 im Mittelpunkt
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PR Newswire Environment published ‘VEOCEL™ Lyocellfasern für verbesserte Reinigung stehen auf der World of Wipes 2025 im Mittelpunkt’ at 2025-07-21 15:24. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.