VEOCEL™ Lyocell Fibers Highlighted for Enhanced Cleaning Performance at World of Wipes 2025
FOR IMMEDIATE RELEASE
[City, State] – July 21, 2025 – Lenzing AG’s innovative VEOCEL™ Lyocell fibers are set to take center stage at the highly anticipated World of Wipes International Conference and Expo 2025, scheduled to be held in [City, State] from [Start Date] to [End Date]. The company announced today that its advanced Lyocell fibers, renowned for their superior cleaning capabilities and sustainability credentials, will be a focal point of discussions and demonstrations at the premier event for the nonwovens industry.
The World of Wipes (WOW) is a leading global forum that brings together manufacturers, suppliers, and innovators in the wipes sector. This year’s event promises to be particularly significant, with a growing emphasis on sustainable materials and enhanced product performance. VEOCEL™ Lyocell fibers are perfectly positioned to address these industry trends, offering a compelling combination of effective cleaning and environmental responsibility.
VEOCEL™ Lyocell fibers are derived from sustainably sourced wood, a renewable resource, and are manufactured through an environmentally responsible closed-loop process. This process significantly minimizes the use of chemicals and water, aligning with the increasing consumer demand for eco-friendly products. Beyond their sustainability advantages, VEOCEL™ Lyocell fibers possess unique inherent properties that contribute to superior cleaning performance.
According to Lenzing AG, these properties include exceptional absorbency, which allows for efficient liquid pick-up and retention. The smooth surface of the Lyocell fibers also minimizes linting, ensuring a cleaner and more effective wiping experience. Furthermore, the inherent softness and skin-friendliness of VEOCEL™ Lyocell fibers make them ideal for a wide range of applications, from personal care and hygiene wipes to specialized industrial cleaning solutions.
At World of Wipes 2025, Lenzing AG plans to showcase various applications and innovations utilizing VEOCEL™ Lyocell fibers, demonstrating their versatility and performance benefits. Attendees will have the opportunity to learn firsthand about the technological advancements that make these fibers a preferred choice for leading wipe manufacturers worldwide. Experts from Lenzing will be present to discuss the science behind the enhanced cleaning power of Lyocell and its contribution to more sustainable product development.
“We are thrilled to present the exceptional cleaning performance and sustainability advantages of VEOCEL™ Lyocell fibers at World of Wipes 2025,” said [Name and Title of Lenzing Spokesperson]. “Our commitment to innovation and environmental stewardship drives us to develop materials that not only meet but exceed the evolving needs of the wipes industry. We believe VEOCEL™ Lyocell fibers represent the future of effective and responsible cleaning solutions, and we look forward to engaging with industry leaders and partners at this important event.”
The presence of VEOCEL™ Lyocell fibers at the forefront of World of Wipes 2025 underscores the growing recognition of natural and sustainably derived materials as key drivers of innovation and performance in the nonwovens sector. Lenzing AG’s participation is expected to further solidify the position of VEOCEL™ Lyocell as a benchmark for quality and sustainability in the global wipes market.
About VEOCEL™: VEOCEL™ is a brand of Lenzing AG, a world leader in the production of wood-based cellulosic fibers. VEOCEL™ Lyocell fibers are known for their softness, absorbency, strength, and biodegradability, making them a sustainable choice for a wide range of textile and nonwoven applications.
About Lenzing AG: Lenzing AG is a leading global provider of specialty fibers for the textile and nonwovens industries. The company is committed to the principles of sustainability and circular economy, offering high-quality, innovative, and environmentally responsible solutions. Lenzing’s core business is the production of wood-based cellulosic fibers such as viscose, lyocell, and modal.
Contact: [Name of Media Contact] [Title of Media Contact] [Email Address] [Phone Number]
###
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
PR Newswire Energy published ‘Les fibres Lyocell pour une performance de nettoyage améliorée de VEOCEL™ sur le devant de la scène au salon World of Wipes 2025’ at 2025-07-21 12:38. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.