Here is an article about the Business Wire French Language News announcement regarding OpenXSelect, written in a polite and informative tone:
OpenX Unveils OpenXSelect, a Supply-Side Targeting and Curation Platform for Brands and Agencies
Paris, France – July 21, 2025 – OpenX, a leading global provider of advertising technology, has announced the launch of OpenXSelect, a significant new platform designed to empower brands and agencies with enhanced control and precision in their digital advertising campaigns. This innovative solution focuses on supply-side targeting and curation, offering a sophisticated approach to optimizing ad spend and improving campaign performance.
OpenXSelect represents a strategic advancement in how advertisers can engage with their target audiences. By providing granular control over the ad inventory they access, brands and agencies can now more effectively ensure their messages reach the right consumers in relevant environments. This platform aims to address some of the long-standing challenges in programmatic advertising, particularly concerning transparency and efficiency.
The core functionality of OpenXSelect revolves around its ability to curate and target ad placements directly on the supply side. This means that advertisers can proactively select the specific websites, apps, and ad formats that align with their brand safety requirements, audience demographics, and campaign objectives. By doing so, they can reduce wasted impressions, mitigate risks associated with ad fraud, and ultimately drive better return on investment (ROI).
For brands and agencies, OpenXSelect offers a powerful suite of tools to refine their programmatic strategies. The platform is engineered to facilitate a more deliberate and strategic approach to media buying, moving beyond simply bidding on impressions to actively shaping the inventory landscape. This level of control is particularly valuable in today’s complex digital advertising ecosystem, where brand perception and audience engagement are paramount.
Key benefits of OpenXSelect are anticipated to include:
- Enhanced Brand Safety: Advertisers can more confidently place their ads in environments that are aligned with their brand values and reputation, thereby minimizing the risk of association with inappropriate content.
- Improved Audience Targeting: By curating inventory based on specific audience characteristics and contextual relevance, brands can ensure their ads are seen by the most receptive consumers.
- Increased Campaign Efficiency: The platform’s focus on precision targeting and supply-side optimization is expected to lead to a reduction in wasted ad spend and a more efficient allocation of budgets.
- Greater Transparency and Control: OpenXSelect aims to provide advertisers with a clearer understanding of the inventory they are purchasing, offering greater transparency and control throughout the campaign lifecycle.
The introduction of OpenXSelect underscores OpenX’s commitment to innovation and its dedication to providing advanced solutions that meet the evolving needs of the advertising industry. As digital advertising continues to mature, platforms that offer greater control, transparency, and efficiency will become increasingly crucial for success. OpenXSelect appears poised to become a valuable tool for brands and agencies seeking to navigate and excel in this dynamic environment.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
Business Wire French Language News published ‘OpenX présente OpenXSelect, une plateforme de ciblage et de curation côté offre destinée aux marques et aux agences’ at 2025-07-21 08:05. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.