Ethiopia Launches Landmark National Credit Card, Ushering in a New Era of Financial Inclusion
ADDIS ABABA, ETHIOPIA – July 21, 2025 – In a significant stride towards modernizing its financial landscape and fostering greater economic participation, Ethiopia today announced the official launch of its first-ever national credit card. This pioneering initiative, powered by the innovative technologies of OpenWay and SanuPay, promises to revolutionize access to credit and enhance the convenience of financial transactions for Ethiopian citizens and businesses.
The introduction of this national credit card marks a pivotal moment in Ethiopia’s ongoing efforts to broaden financial inclusion and stimulate economic growth. For too long, access to formal credit has been a challenge for many, limiting opportunities for individuals and small enterprises. This new card aims to bridge that gap, providing a secure, accessible, and modern platform for managing finances and accessing credit responsibly.
The collaboration with OpenWay, a global leader in digital payment solutions, and SanuPay, a prominent local fintech company, has been instrumental in bringing this ambitious project to fruition. OpenWay’s cutting-edge platform provides the robust technological backbone required for a national-scale credit card system, ensuring security, efficiency, and scalability. SanuPay, with its deep understanding of the Ethiopian market and its commitment to empowering local communities, has played a crucial role in tailoring the product to meet the specific needs and preferences of Ethiopian consumers.
This national credit card is designed with a user-centric approach, aiming to offer a seamless and intuitive experience. Cardholders will benefit from a range of features designed to promote responsible credit usage and convenient repayment options. While specific details of the card’s features and benefits will be rolled out gradually, the overarching goal is to empower individuals with greater financial flexibility and to support the growth of a vibrant domestic economy.
“This launch is a testament to Ethiopia’s commitment to innovation and our unwavering dedication to improving the lives of our citizens through enhanced financial services,” stated a representative from the National Bank of Ethiopia. “We are proud to partner with OpenWay and SanuPay on this historic undertaking. This national credit card is not just a payment instrument; it is a tool for economic empowerment, enabling more Ethiopians to participate fully in the digital economy and achieve their financial aspirations.”
The introduction of a national credit card is expected to have a ripple effect across various sectors of the Ethiopian economy. It will likely encourage increased consumer spending, provide much-needed capital for small and medium-sized enterprises (SMEs), and contribute to the overall digitalization of financial transactions. Furthermore, by offering a formal and regulated avenue for credit, the card will help to reduce reliance on informal lending practices, promoting financial stability and consumer protection.
As Ethiopia continues its journey of development and modernization, the launch of this national credit card stands as a beacon of progress, reflecting a future where financial opportunities are more accessible and economic participation is more inclusive for all. Further announcements regarding card issuance, eligibility criteria, and a comprehensive suite of cardholder benefits are anticipated in the coming weeks.
L’Éthiopie lance sa première carte de crédit nationale, optimisée par OpenWay et SanuPay
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