Choice Privileges Earns Coveted No. 1 Ranking from U.S. News & World Report
PR Newswire Travel, July 21, 2025 – In a significant recognition of its outstanding value and member benefits, Choice Privileges, the loyalty program of Choice Hotels International, Inc., has been named the No. 1 Hotel Rewards Program by the esteemed U.S. News & World Report. This prestigious designation highlights Choice Privileges’ commitment to providing travelers with exceptional rewards and a rewarding loyalty experience.
The annual U.S. News & World Report rankings are highly regarded within the travel industry, serving as a trusted guide for consumers seeking the best options for their travel needs. The assessment meticulously evaluates various factors, including the ease of earning points, the value of redemptions, program perks, and overall member satisfaction. To achieve the top spot signifies a superior offering that resonates strongly with frequent travelers.
Choice Privileges has consistently strived to enhance its program to meet the evolving needs of its members. The program’s strengths, as likely recognized by U.S. News & World Report, are believed to encompass a compelling balance of benefits. This includes a straightforward and accessible way for guests to earn points on eligible stays across Choice Hotels’ diverse portfolio of brands, which range from upscale and midscale to extended stay and economy hotels.
Furthermore, the flexibility and value offered when redeeming points are often cited as key advantages of Choice Privileges. Members can typically use their earned points for free nights at hotels worldwide, but the program often extends to other redemption options, potentially including gift cards, travel partners, or experiential rewards, providing a well-rounded approach to loyalty engagement.
The recognition by U.S. News & World Report is a testament to the dedication of Choice Hotels in fostering strong relationships with its guests. By prioritizing a seamless and rewarding loyalty program, Choice Privileges empowers travelers to make their journeys more enjoyable and cost-effective. This achievement underscores the program’s ability to deliver tangible value and foster a sense of appreciation among its loyal customer base.
As travelers continue to prioritize value and rewarding experiences, this No. 1 ranking for Choice Privileges serves as a clear indicator of its leadership in the competitive hotel loyalty landscape. This accolade is expected to further enhance the appeal of the program for both existing and prospective members, reinforcing Choice Hotels’ position as a preferred choice for travelers seeking quality accommodations and rewarding loyalty benefits.
U.S. News & World Report names Choice Privileges its No. 1 Hotel Rewards Program
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