Wendy’s Set to Expand with 190 New Restaurants in Italy and Armenia
Dublin, Ohio – July 15, 2025 – The Wendy’s Company has announced significant expansion plans, revealing new development agreements that will bring approximately 190 new restaurants to Italy and Armenia. This exciting news marks a substantial step forward in Wendy’s global growth strategy, bringing its signature flavors and quality dining experience to new international markets.
The expansion will be driven by strategic partnerships with experienced franchisees who are eager to introduce and grow the beloved Wendy’s brand in their respective regions. These agreements highlight Wendy’s commitment to international development and its confidence in the appeal of its menu offerings, which include its world-famous square burgers, fresh, never-frozen beef, and Frosty® desserts.
In Italy, the new development agreements are set to establish a robust presence for Wendy’s across the country. This expansion into a market renowned for its culinary heritage signifies a thoughtful approach to introducing a new fast-food option that can complement and appeal to local tastes. Wendy’s aims to offer its unique blend of quality ingredients and convenient service, catering to the dynamic Italian consumer.
Similarly, the venture into Armenia represents a strategic entry into a growing market. The introduction of Wendy’s is expected to provide consumers with a fresh and exciting dining choice, contributing to the evolving fast-food landscape in the region. The company’s focus on customer satisfaction and its well-established brand recognition are anticipated to resonate well with Armenian diners.
“We are thrilled to announce these significant development agreements that will bring Wendy’s to Italy and Armenia,” said Abigail Pringle, President of International and Chief Development Officer at Wendy’s. “This expansion is a testament to our robust global growth strategy and the strong appeal of our brand. We are confident that our partnerships with experienced franchisees will ensure a successful launch and sustained growth in these vibrant markets. We look forward to welcoming customers in Italy and Armenia to experience the Wendy’s difference.”
The development agreements are expected to roll out over the coming years, with the specific timeline for restaurant openings to be detailed as plans progress. Wendy’s has a proven track record of successful international expansion, and this latest move underscores its dedication to becoming a leading global quick-service restaurant brand. The company is focused on building strong relationships with its franchise partners, providing them with the necessary support and resources to ensure each new restaurant is a successful reflection of the Wendy’s brand promise.
This expansion into Italy and Armenia is anticipated to create numerous job opportunities within each country, contributing positively to their local economies. Wendy’s remains committed to delivering exceptional food and service, and these new locations are poised to become popular dining destinations.
Wendy’s Announces New Development Agreements for 190 New Restaurants Across Italy and Armenia
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