Here is a detailed article about the IAB’s 2025 Video Ad Spend & Strategy report, written in a polite and informative tone:
The Future of Video Advertising is Here: Nearly 90% of Advertisers Set to Embrace Generative AI
A groundbreaking report released by the Interactive Advertising Bureau (IAB) on July 15, 2025, reveals a significant shift in the advertising landscape. The “IAB’s 2025 Video Ad Spend & Strategy Full Report” indicates that an overwhelming majority of advertisers – nearly 90% – plan to leverage generative artificial intelligence (Gen AI) to create video advertisements in the coming year. This data point underscores a transformative trend, signaling a new era of efficiency, creativity, and personalization in video ad production.
The report, published by PR Newswire’s Entertainment Media division, highlights the industry’s enthusiastic adoption of Gen AI technology. This widespread embrace suggests a strong confidence in AI’s ability to streamline complex and often time-consuming video ad creation processes. From scriptwriting and storyboarding to asset generation and even basic editing, Gen AI is poised to become an indispensable tool for advertisers aiming to produce high-quality video content at scale.
Experts within the advertising and technology sectors have long predicted the profound impact of AI on creative industries, and this report provides compelling evidence that this future is rapidly materializing. The ability of Gen AI to quickly generate variations of ads, test different creative approaches, and tailor content to specific audience segments promises to unlock new levels of effectiveness and return on investment for campaigns.
While the report doesn’t delve into specific AI platforms or functionalities, the sheer percentage of advertisers intending to utilize Gen AI for video ad creation points to a fundamental reshaping of production workflows. This could lead to more dynamic and engaging ad experiences for consumers, as brands can more readily adapt their messaging and visuals to resonate with diverse audiences.
The implications of this trend are far-reaching. For advertising agencies and in-house marketing teams, it signifies an opportunity to re-evaluate their skill sets and embrace new technologies that can augment human creativity rather than replace it. The focus may shift towards strategic oversight, creative direction, and the nuanced refinement of AI-generated assets.
Furthermore, for businesses of all sizes, the increased accessibility and efficiency offered by Gen AI in video production could democratize the creation of professional-quality video advertising, leveling the playing field and enabling smaller brands to compete more effectively.
As advertisers increasingly integrate Gen AI into their video ad strategies, the industry will undoubtedly witness a surge in innovative and personalized video content. The IAB’s report serves as a clear indicator that the future of video advertising is not just digital, but also intelligent and AI-powered. This paradigm shift promises to redefine how brands connect with their audiences, making video ads more engaging, relevant, and impactful than ever before.
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PR Newswire Entertainment Media published ‘Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report’ at 2025-07-15 12:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.