Ascenda and Preferred Travel Group Forge Strategic Partnership to Elevate Travel Experiences
Singapore – July 15, 2025 – Ascenda, a leading global loyalty solutions provider, today announced a significant strategic partnership with Preferred Travel Group, a prominent player in the travel industry renowned for its commitment to delivering exceptional travel experiences. This collaboration marks a pivotal moment for both organizations, aiming to unlock new opportunities and enhance the value proposition for their respective customer bases.
The partnership is set to leverage Ascenda’s innovative loyalty technology and extensive network of travel partners with Preferred Travel Group’s deep understanding of traveler preferences and curated travel offerings. This synergistic approach is designed to create more engaging and rewarding travel programs, ultimately fostering deeper customer loyalty and driving growth for both entities.
Ascenda is celebrated for its ability to craft bespoke loyalty solutions that resonate with modern consumers. Their expertise lies in integrating diverse reward components, from flights and accommodations to unique experiences, making travel more accessible and desirable. By joining forces with Preferred Travel Group, Ascenda will gain access to a broader range of premium travel inventory and insights, enabling them to further refine their loyalty platforms and deliver even more compelling benefits to cardholders and members.
Preferred Travel Group, with its established reputation for quality and service, will benefit from Ascenda’s advanced loyalty capabilities. This partnership will empower Preferred Travel Group to enhance its existing customer engagement strategies by offering sophisticated, data-driven loyalty programs. These programs will be designed to reward travelers for their engagement, encourage repeat bookings, and create personalized travel journeys that cater to individual needs and desires.
“We are thrilled to embark on this strategic partnership with Preferred Travel Group,” said [Insert Ascenda Spokesperson Name and Title, if available in the press release]. “Their dedication to crafting memorable travel experiences perfectly aligns with our mission to make travel more rewarding and accessible through intelligent loyalty solutions. Together, we are poised to redefine how travelers engage with and are rewarded for their journeys.”
[Insert Preferred Travel Group Spokesperson Name and Title, if available in the press release] added, “Ascenda’s innovative approach to loyalty and their expansive network are a natural complement to our own strengths. This collaboration will allow us to offer our discerning clientele even greater value and exclusive benefits, reinforcing our commitment to providing unparalleled travel experiences. We believe this partnership will significantly enhance our customer loyalty and attract new travelers seeking the best in travel rewards.”
The initial focus of the partnership will be on integrating Ascenda’s loyalty technology into Preferred Travel Group’s existing customer touchpoints, creating a seamless and rewarding experience for travelers. Further details regarding specific program enhancements and new offerings are expected to be announced in the coming months.
This alliance underscores a shared vision for the future of travel, one where loyalty is not just transactional, but an integral part of the entire journey, from inspiration to exploration. Ascenda and Preferred Travel Group are optimistic that this collaboration will set a new benchmark in the travel loyalty landscape, benefiting travelers worldwide.
Ascenda Launches Strategic Partnership with Preferred Travel Group
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PR Newswire Travel published ‘Ascenda Launches Strategic Partnership with Preferred Travel Group’ at 2025-07-15 12:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.