WSS Kicks Off Back-to-School Season with Star Power from Hirving “Chucky” Lozano and Baseball Legend Adrián González
Los Angeles, CA – July 14, 2025 – WSS, a leading footwear and apparel retailer, is thrilled to announce the commencement of its highly anticipated back-to-school campaign, featuring an electrifying lineup of sports icons. This year, WSS is proud to partner with renowned Mexican football star Hirving “Chucky” Lozano and celebrated baseball legend Adrián González to inspire students as they head back to the classroom.
The campaign, launched today, aims to capture the excitement and energy of the back-to-school season by connecting with young consumers through their passion for sports. Both Lozano and González will be integral to WSS’s promotional efforts, appearing in various marketing materials, including advertisements, social media content, and in-store displays. Their involvement is set to resonate deeply with families, encouraging them to gear up for the academic year with fresh style and confidence.
Hirving “Chucky” Lozano, a dynamic forward known for his electrifying speed and skill on the football pitch, brings a youthful and aspirational energy to the WSS brand. His association with the back-to-school initiative is expected to motivate students to pursue their dreams with determination and passion, much like he does in his professional career.
Joining Lozano is Adrián González, a distinguished figure in the world of baseball, often referred to as “El Niño.” González’s career is marked by consistent excellence and a commitment to teamwork, qualities that WSS aims to instill in young individuals embarking on their educational journeys. His presence signifies WSS’s dedication to supporting academic success and fostering a well-rounded approach to personal development.
This collaboration highlights WSS’s commitment to not only providing fashionable and functional footwear and apparel but also to celebrating the spirit of achievement and perseverance. The back-to-school season is a pivotal time for students, and WSS, with the support of these two athletic powerhouses, aims to make it a memorable and empowering experience.
Through this partnership, WSS looks forward to inspiring a generation of students to approach their studies with the same enthusiasm and dedication that drives Lozano and González in their respective sports. The campaign promises to offer a wide selection of the latest trends in athletic footwear, stylish apparel, and essential accessories, ensuring that students are well-equipped to look and feel their best as they return to school.
WSS invites everyone to join in celebrating the start of the academic year and to discover the exciting offerings available, inspired by the very best in sports.
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