Scientific Games Unveils GameChoice: Pioneering Personalized Lottery Experiences with AI and Advanced Analytics
NEW YORK, July 14, 2025 – Scientific Games, a global leader in lottery technology and services, today announced a significant advancement in the player experience with the launch of GameChoice, an innovative platform leveraging Artificial Intelligence (AI) and advanced analytics. This groundbreaking solution is designed to offer lottery players a highly personalized and engaging journey, tailoring game recommendations and promotional offers to individual preferences and play styles.
The unveiling of GameChoice marks a strategic step forward for Scientific Games as it continues to redefine the modern lottery landscape. By harnessing the power of sophisticated data analysis and AI-driven insights, the company aims to foster deeper player engagement, promote responsible gaming practices, and ultimately enhance the value delivered to lottery stakeholders.
GameChoice’s core functionality revolves around understanding player behavior. The platform analyzes a range of data points, including past purchases, game preferences, interaction patterns, and demographic information, to build comprehensive player profiles. This detailed understanding then enables GameChoice to deliver customized recommendations for games that players are most likely to enjoy. Whether a player gravitates towards instant-win scratch tickets, draw-style games with large jackpots, or specific game themes, GameChoice can curate suggestions that resonate with their individual tastes.
Beyond game recommendations, the platform also facilitates personalized promotional campaigns. This means players can receive targeted offers, such as bonus points for their favorite game types, early access to new releases, or special promotions tailored to their loyalty level. This personalized approach not only enhances the player’s connection with the lottery but also supports lotteries in their efforts to drive sales and maximize returns for their beneficiaries.
“We are thrilled to introduce GameChoice, a testament to our commitment to innovation and player-centricity,” said [Insert Name and Title of a relevant Scientific Games executive, e.g., Pat McHugh, SVP, Digital and Lottery Systems at Scientific Games]. “In today’s increasingly personalized world, players expect experiences that are relevant and engaging. GameChoice empowers lotteries to meet these expectations by delivering tailor-made interactions that not only delight players but also contribute to the overall success and sustainability of lottery programs.”
The integration of AI and advanced analytics within GameChoice also holds significant promise for promoting responsible gaming. By identifying potential patterns that may indicate at-risk behavior, the platform can assist lotteries in implementing proactive and personalized responsible gaming interventions. This could include nudges to take breaks, links to support resources, or customized spending limits, all delivered in a way that is sensitive to the individual player.
The launch of GameChoice is expected to provide lotteries with a powerful tool to adapt to evolving player expectations and maintain their relevance in a competitive entertainment market. As lotteries continue to play a vital role in funding public services, solutions like GameChoice are instrumental in ensuring their continued growth and positive impact. Scientific Games is confident that GameChoice will set a new standard for player engagement and operational excellence in the global lottery industry.
Scientific Games Launches GameChoice: AI and Advanced Analytics for Personalized Lottery Play
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PR Newswire Business Technology published ‘Scientific Games Launches GameChoice: AI and Advanced Analytics for Personalized Lottery Play’ at 2025-07-14 14:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.