Samsung Aims to Boost Smartphone Sales by Absorbing Costs, Sacrificing Margins
Paris, France – July 14, 2025 – In a strategic move designed to invigorate its smartphone sales figures, Samsung Electronics has announced its decision to absorb a portion of rising production costs, a move that will inevitably impact the company’s profit margins. This proactive approach signals a commitment to maintaining market competitiveness and potentially capturing a larger share of the global smartphone market, even in the face of economic headwinds.
The article published by Presse-Citron, titled ““Nous avons décidé d’absorber ces coûts” : Samsung espère vendre plus de smartphones en sacrifiant ses marges” (We have decided to absorb these costs”: Samsung hopes to sell more smartphones by sacrificing its margins), suggests that Samsung is keenly aware of the current economic climate and its potential effect on consumer spending. By choosing to absorb these costs rather than passing them directly onto consumers through higher device prices, Samsung is aiming to make its popular smartphone offerings more accessible and appealing.
This strategy is particularly noteworthy as the technology sector, like many others, has experienced fluctuations in component costs and supply chain challenges in recent times. Many manufacturers have faced the difficult decision of either increasing prices or accepting reduced profitability. Samsung’s choice to prioritize sales volume by managing its margins indicates a long-term vision, betting on the idea that increased unit sales will ultimately lead to sustained revenue and market leadership.
While the specifics of which costs are being absorbed and to what extent are not detailed in the initial report, the underlying message is clear: Samsung is prioritizing market presence and customer acquisition. This could translate into more attractive pricing for consumers across various segments of Samsung’s smartphone portfolio, from its flagship Galaxy S series to its more budget-friendly A series devices.
This decision is likely to be closely watched by competitors, as it sets a precedent for how major players in the smartphone industry will navigate the current economic landscape. By demonstrating a willingness to sacrifice short-term profit for the sake of market share and sales volume, Samsung is signaling its ambition to remain a dominant force in the highly competitive smartphone arena. Consumers, on the other hand, may find this a welcome development, potentially offering opportunities to acquire the latest Samsung technology at more favorable prices. The success of this strategy will undoubtedly be measured by its impact on Samsung’s sales figures and overall market performance in the coming quarters.
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Presse-Citron published ‘“Nous avons décidé d’absorber ces coûts” : Samsung espère vendre plus de smartphones en sacrifiant ses marges’ at 2025-07-14 08:01. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.