Carl’s Jr. is set to excite taste buds and social media feeds alike with the launch of its brand-new Queso Crunch Burger. This latest offering from the popular fast-food chain promises a flavorful fusion of classic burger enjoyment with the irresistible allure of queso.
Accompanying this delectable new burger is a highly anticipated and creative marketing campaign. To generate buzz and connect with a wider audience, Carl’s Jr. has enlisted the talents of well-known social media influencer Alix Earle. Earle is expected to bring her signature engaging style and extensive reach to showcase the Queso Crunch Burger to her millions of followers.
Adding an extra layer of star power to the campaign, the brand has also secured a special cameo appearance from none other than entertainment icon Paris Hilton. This collaboration is poised to create significant excitement and draw considerable attention to the new product and its accompanying advertising efforts.
The launch signifies Carl’s Jr.’s continued commitment to innovation in its menu offerings, aiming to provide customers with exciting and craveable new options. The strategic use of popular influencers and a recognizable celebrity figure like Paris Hilton underscores the brand’s dedication to modern marketing approaches that resonate with contemporary consumers.
The Queso Crunch Burger and its associated campaign are expected to make a significant impact, further solidifying Carl’s Jr.’s presence in the competitive fast-food landscape.
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PR Newswire People Culture published ‘Kay So? Carl’s Jr. Launches New Queso Crunch Burger and Creative Campaign Featuring Alix Earle, with Paris Hilton Cameo’ at 2025-07-14 12:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.