
Elevating Business Intelligence: Amazon Q in QuickSight Introduces Custom Instructions for Topics, Now Generally Available
Amazon Web Services (AWS) is pleased to announce a significant advancement in its business intelligence platform, Amazon QuickSight. Effective July 14, 2025, Custom Instructions for Topics are now generally available for Amazon Q in QuickSight, marking a pivotal moment in how users can interact with and derive insights from their data. This new capability empowers users to tailor the behavior and responses of Amazon Q, the generative BI service, to better align with their specific analytical needs and organizational context.
For some time now, Amazon Q in QuickSight has been transforming the way businesses engage with their data. By leveraging natural language, users can ask questions about their datasets and receive insightful answers, visualizations, and even narratives. The introduction of Custom Instructions for Topics takes this interaction to an entirely new level of personalization and precision.
What are Custom Instructions for Topics?
Essentially, Custom Instructions provide a mechanism for users to guide Amazon Q’s understanding and generation of responses when interacting with specific data topics within QuickSight. Instead of relying solely on the inherent knowledge and patterns within the data, users can now furnish Amazon Q with explicit directions on how to interpret certain terms, prioritize specific metrics, or even frame its answers in a particular style.
Key Benefits and Features:
- Enhanced Relevance: By defining custom instructions, users can ensure that Amazon Q’s responses are highly relevant to their specific business context. For instance, a financial services company could instruct Q to always consider “revenue” in conjunction with “net profit” when answering questions about growth, or to prioritize certain geographical regions in its analysis.
- Improved Accuracy and Consistency: Custom instructions can help mitigate ambiguity in data interpretation. Users can clarify the meaning of domain-specific terminology or establish consistent rules for how certain calculations are performed, leading to more accurate and reliable insights.
- Tailored User Experience: Whether it’s adhering to brand voice guidelines, focusing on particular KPIs, or presenting information in a predefined format, custom instructions allow for a more personalized and user-friendly experience. This can be particularly valuable for organizations seeking to standardize their data storytelling.
- Increased Efficiency: By proactively guiding Amazon Q, users can reduce the need for follow-up questions or clarifications. This streamlines the analytical process, allowing teams to make data-driven decisions more rapidly.
- Democratizing Advanced Analytics: This feature further lowers the barrier to entry for sophisticated data analysis. Even users with less technical expertise can leverage the power of natural language and custom guidance to unlock deeper insights from their data.
How it Works:
Within QuickSight, users can now associate custom instructions with specific data topics. These instructions can be written in natural language and can encompass a range of directives, such as:
- Defining Business Terms: Clarifying the meaning of acronyms, industry jargon, or company-specific metrics.
- Setting Analytical Priorities: Guiding Amazon Q to focus on certain dimensions, measures, or relationships within the data.
- Specifying Response Formats: Requesting insights to be presented in a particular chart type, table format, or narrative structure.
- Establishing Constraints: Setting boundaries or conditions for the type of answers Amazon Q should provide.
A New Era of Generative BI:
The general availability of Custom Instructions for Topics represents a significant step forward in the evolution of generative business intelligence. It underscores AWS’s commitment to providing powerful, flexible, and user-centric tools that empower organizations of all sizes to harness the full potential of their data.
By enabling users to imbue Amazon Q with their unique business knowledge and analytical preferences, this new feature promises to make data analysis more intuitive, efficient, and ultimately, more impactful. We encourage all Amazon QuickSight users to explore this exciting new capability and discover how it can elevate their data-driven decision-making.
Custom Instructions for Topics now generally available for Amazon Q in QuickSight
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Amazon published ‘Custom Instructions for Topics now generally available for Amazon Q in QuickSight’ at 2025-07-14 18:25. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.