Carl’s Jr. Ignites Summer with New Queso Crunch Burger and Star-Studded Campaign Featuring Alix Earle and Paris Hilton
Carl’s Jr. is setting the culinary scene ablaze this summer with the highly anticipated launch of its new Queso Crunch Burger. This exciting addition to their menu promises a flavorful fiesta, and to celebrate, the iconic fast-food chain has unveiled a creative and engaging marketing campaign featuring social media sensation Alix Earle, with a delightful cameo from entertainment mogul Paris Hilton.
The Queso Crunch Burger is designed to tantalize taste buds with its bold flavors and satisfying textures. At its heart is a juicy, grilled-to-perfection Carl’s Jr. patty, generously topped with a creamy, savory queso sauce. This rich cheese sauce is complemented by a satisfying crunch, likely from crispy tortilla strips or a similar element, adding an exciting textural contrast to every bite. The burger is further enhanced with fresh toppings, creating a well-rounded and delicious experience that captures the essence of flavorful comfort food.
To introduce this mouthwatering creation, Carl’s Jr. has partnered with Alix Earle, a leading figure in the digital content creation space known for her relatable and engaging personality. Earle’s involvement is set to connect with a broad audience, particularly younger consumers who actively follow social media trends and influencer marketing. Her authentic approach is expected to highlight the appeal and deliciousness of the new Queso Crunch Burger, making it an instant must-try for her dedicated followers.
Adding an extra layer of star power and nostalgic appeal to the campaign is a special cameo appearance by Paris Hilton. The businesswoman, socialite, and media personality, known for her influential presence and iconic status, brings a unique blend of glamour and recognition to the advertisement. Hilton’s appearance is a clever nod to Carl’s Jr.’s history of working with high-profile personalities and is sure to capture attention and generate buzz, blending contemporary relevance with enduring celebrity appeal.
The campaign itself is anticipated to be as vibrant and memorable as the burger it promotes. Leveraging the combined appeal of Alix Earle’s trending digital presence and Paris Hilton’s enduring star power, Carl’s Jr. aims to create a multi-faceted marketing effort that resonates across various platforms. This approach is designed to not only drive excitement for the new Queso Crunch Burger but also to reinforce Carl’s Jr.’s brand image as a forward-thinking and trend-aware establishment.
Carl’s Jr. has a well-established history of innovative menu items and impactful advertising campaigns, often featuring celebrity endorsements. This latest venture with Alix Earle and Paris Hilton underscores their commitment to staying relevant and engaging with contemporary culture while delivering craveable food options. The launch of the Queso Crunch Burger, supported by this dynamic campaign, is poised to be a significant highlight of the summer dining landscape, offering customers a delightful and flavorful new reason to visit their local Carl’s Jr.
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PR Newswire People Culture published ‘Kay So? Carl’s Jr. Launches New Queso Crunch Burger and Creative Campaign Featuring Alix Earle, with Paris Hilton Cameo’ at 2025-07-14 12:01. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.