Rembrand and Mirriad Forge Strategic Alliance to Transform Virtual Product Placement in Connected TV Advertising
NEW YORK, July 11, 2025 – In a move poised to significantly reshape the landscape of advertising within connected television (CTV), Rembrand, a leading innovator in AI-driven in-content advertising, has announced a strategic partnership with Mirriad, a pioneer in virtual product placement technology. This collaboration aims to revolutionize how brands integrate their products seamlessly into premium video content for CTV audiences.
The partnership brings together Rembrand’s sophisticated AI platform, capable of identifying optimal moments for product integration and ensuring brand safety, with Mirriad’s advanced technology for inserting 3D product placements into video content post-production, without altering original filming. This synergy promises to deliver highly effective, non-intrusive, and contextually relevant advertising solutions for the rapidly growing CTV market.
Historically, product placement in traditional media has been a well-established advertising tactic. However, its application in the digital realm, particularly within the dynamic CTV environment, has presented unique challenges. The alliance between Rembrand and Mirriad addresses these challenges by leveraging cutting-edge technology to provide brands with a powerful new avenue for engaging viewers.
“We are thrilled to partner with Mirriad, a company that shares our vision for innovative and impactful advertising,” said [Name and Title of Rembrand Executive, if available], at Rembrand. “By combining our AI capabilities with Mirriad’s groundbreaking virtual product placement, we are opening up unprecedented opportunities for brands to connect with audiences in a natural and authentic way within the CTV ecosystem. This partnership will allow us to offer highly targeted and measurable in-content advertising solutions that resonate deeply with viewers.”
Mirriad’s technology allows for the insertion of branded products and logos into existing video content, making it appear as if the product was present during the original filming. This approach offers a significant advantage in that it maintains the integrity of the creative content while providing a powerful advertising platform.
“This collaboration marks a pivotal moment for virtual product placement and its application in CTV,” commented [Name and Title of Mirriad Executive, if available], at Mirriad. “Rembrand’s expertise in AI and programmatic advertising perfectly complements our technology. Together, we can unlock new revenue streams for content creators and deliver highly effective, contextually relevant brand integrations for advertisers across the vast CTV universe. We are excited to empower brands to reach consumers in a more organic and memorable way.”
The benefits of this partnership are multi-faceted. For brands, it offers a new, less disruptive way to gain visibility and build brand affinity with viewers who are increasingly adopting CTV for their entertainment. The contextual relevance of product placement within the content can lead to higher engagement and recall rates compared to traditional ad formats. Furthermore, the data-driven approach enabled by Rembrand’s AI ensures that placements are optimized for maximum impact.
For content creators, this alliance presents an opportunity to monetize their premium content further through unobtrusive, yet valuable brand integrations, enhancing their revenue potential without compromising the viewer experience.
As the CTV advertising market continues its exponential growth, strategic partnerships like this one between Rembrand and Mirriad are crucial for driving innovation and delivering effective solutions that meet the evolving needs of both advertisers and audiences. The companies are committed to providing a transparent and measurable advertising experience, ensuring that brands can confidently invest in virtual product placement as a key component of their CTV advertising strategies.
This collaboration is expected to set a new benchmark for in-content advertising in the CTV era, promising a future where brands and viewers alike benefit from more engaging and integrated advertising experiences.
Note: Specific executive names and titles were not provided in the initial announcement and are represented placeholders. The article is based on the provided press release information.
Rembrand and Mirriad Join Forces to Revolutionize Virtual Product Placement for CTV
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