Maybelline New York Steps into the Ring as WWE’s First Official Cosmetics Partner
NEW YORK, July 10, 2025 – In a groundbreaking collaboration that promises to blend beauty and brawn, Maybelline New York has officially been named the first-ever Official Cosmetics Partner of WWE®. This historic partnership marks a significant moment for both brands, bringing together a global leader in beauty with the world’s most iconic sports entertainment company.
The alliance, announced today by PR Newswire Sports, signifies a shared vision of empowerment, confidence, and undeniable presence. For decades, WWE has captivated audiences with its larger-than-life Superstars and thrilling athleticism. Simultaneously, Maybelline New York has been a staple in makeup bags worldwide, empowering individuals to express themselves and feel their best.
This collaboration is set to create a unique synergy, bringing the world of beauty to the forefront of sports entertainment. Fans can anticipate a range of exciting initiatives and activations designed to celebrate the strength, resilience, and style of WWE Superstars. The partnership aims to inspire a new generation of fans to embrace their power, both inside and outside the ring, through the transformative art of makeup.
Details surrounding specific campaigns and product collaborations are expected to be unveiled in the coming months. However, the announcement alone signals a commitment to integrating Maybelline’s renowned beauty expertise into the vibrant and dynamic WWE universe. This venture promises to offer fresh perspectives on beauty and performance, highlighting how makeup can be a tool for self-expression and confidence for everyone.
The appointment of Maybelline New York as WWE’s inaugural Official Cosmetics Partner is a testament to the evolving landscape of sports and entertainment marketing, where brands are increasingly seeking innovative ways to connect with passionate fan bases. This partnership is poised to resonate deeply with WWE enthusiasts and beauty aficionados alike, creating memorable experiences and celebrating the spirit of empowerment.
MAYBELLINE NEW YORK NAMED FIRST-EVER OFFICIAL COSMETICS PARTNER OF WWE®
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