Hisense Secures Top 10 Position in Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year
QINGDAO, China – July 10, 2024 – Hisense, a global leader in consumer electronics and home appliances, has once again demonstrated its impressive international brand strength, achieving a coveted spot in the top 10 of the Kantar BrandZ Chinese Global Brand Builders 2025 report. This marks the ninth consecutive year that Hisense has been recognized among the most influential and successful Chinese brands expanding their reach on the global stage.
The Kantar BrandZ Chinese Global Brand Builders ranking is a highly respected assessment that evaluates Chinese brands based on their ability to build meaningful, salient, and distinctive brand equity in international markets. The methodology considers a range of factors, including consumer perception, market penetration, and overall brand value. Hisense’s consistent presence in the top tier of this prestigious list underscores its strategic focus on international market development and its commitment to delivering high-quality products and innovative solutions to consumers worldwide.
This sustained recognition highlights Hisense’s successful efforts in building a strong and trusted brand identity beyond its domestic market. Over the years, the company has strategically invested in global marketing initiatives, product innovation tailored to diverse consumer needs, and the establishment of robust international sales and service networks. These efforts have evidently resonated with consumers in key overseas markets, contributing to Hisense’s growing reputation as a reliable and forward-thinking global brand.
Hisense’s achievement in the Kantar BrandZ Chinese Global Brand Builders 2025 report serves as a testament to its enduring commitment to excellence and its ambitious vision for global growth. As the company continues to innovate and expand its product portfolio across various categories, including televisions, home appliances, and mobile devices, it is poised to further solidify its position as a leading player in the global consumer electronics industry.
Hisense девятый год подряд входит в топ-10 Kantar BrandZ Chinese Global Brand Builders 2025
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