CARFAX Lifetime New Car Ads Approved for GM iMR Turnkey Program, Enhancing Dealership Marketing Efforts
DETROIT, MI – July 10, 2025 – CARFAX, a leading provider of vehicle history information, today announced that its innovative “Lifetime New Car Ads” have been officially approved for inclusion in General Motors’ (GM) integrated Marketing Resources (iMR) Turnkey Program. This significant development is set to empower GM dealerships nationwide with a powerful new tool to effectively market their new vehicle inventory.
The integration of CARFAX Lifetime New Car Ads into the iMR Turnkey Program signifies a strategic collaboration aimed at streamlining and enhancing the digital marketing capabilities available to GM franchise dealerships. This approval allows dealerships to seamlessly leverage CARFAX’s comprehensive vehicle data and marketing solutions to showcase their new car offerings in a compelling and informative manner.
CARFAX Lifetime New Car Ads are designed to provide potential buyers with a more complete and transparent picture of a new vehicle’s history, even before its first owner. This includes crucial information such as ownership history (even if that ownership was a short-term dealer demonstrator or loaner vehicle), service records, and any reported issues. By presenting this data upfront, dealerships can build greater trust and confidence with consumers, potentially leading to faster sales cycles and improved customer satisfaction.
The iMR Turnkey Program from GM is a comprehensive suite of marketing resources designed to assist dealerships with their advertising and promotional efforts. By adding CARFAX Lifetime New Car Ads to this program, GM is further equipping its dealer network with cutting-edge tools that align with evolving consumer expectations for transparency and detailed vehicle information.
“We are thrilled to have our Lifetime New Car Ads approved for the GM iMR Turnkey Program,” said [Insert Name and Title of CARFAX Spokesperson, if available in the PR, otherwise omit or generalize like ‘a CARFAX spokesperson’]. “This partnership underscores our commitment to providing dealerships with effective and data-driven marketing solutions. We believe that offering prospective buyers enhanced visibility into a vehicle’s history, even for new cars, will be a significant differentiator in today’s competitive market.”
The CARFAX Lifetime New Car Ads are expected to be a valuable asset for GM dealerships, enabling them to:
- Build Trust and Transparency: Proactively share detailed vehicle history, addressing potential buyer concerns early in the process.
- Differentiate Inventory: Highlight the quality and well-maintained status of their new vehicles.
- Improve Marketing Efficiency: Integrate compelling data directly into their online advertising efforts.
- Enhance Customer Experience: Provide a more informed and reassuring purchasing journey.
The availability of CARFAX Lifetime New Car Ads within the GM iMR Turnkey Program is anticipated to be a key driver in helping GM dealerships attract and convert more customers, ultimately contributing to stronger sales performance and a more positive brand perception.
The PR Newswire announcement, published by Entertainment Media on July 10, 2025, at 15:30, marks a pivotal moment for both CARFAX and General Motors in their ongoing efforts to innovate within the automotive retail space.
CARFAX Lifetime New Car Ads Approved for GM iMR Turnkey Program
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