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Trax Retail Unveils Groundbreaking On-Device IR Technology to Elevate In-Store Execution for CPG Brands
Chicago, IL – July 9, 2025 – Trax Retail, a leading name in retail analytics and in-store execution, today announced a significant advancement in its technology suite with the introduction of new on-device Infrared (IR) technology. This innovative solution is set to revolutionize how Consumer Packaged Goods (CPG) brands approach and achieve the “perfect store” experience, offering unprecedented real-time insights and operational efficiency.
The launch, detailed in a press release from PR Newswire Telecommunications, highlights Trax Retail’s commitment to empowering CPG brands with cutting-edge tools. The on-device IR technology is designed to capture hyper-granular data directly at the point of interaction within the retail environment. This allows for a more immediate and accurate understanding of product placement, inventory levels, on-shelf availability, and promotional execution, all without requiring constant network connectivity.
For CPG brands, achieving the “perfect store” – a state where products are consistently available, correctly priced, optimally placed, and appealingly presented – is a critical driver of sales and brand loyalty. Traditional methods of data collection can often be delayed or incomplete, leading to missed opportunities and suboptimal performance. Trax Retail’s new IR technology directly addresses these challenges by providing a powerful, localized data-capture capability.
This new technology works by utilizing sophisticated sensors to identify and analyze products on shelves, even in challenging retail lighting conditions. The on-device processing capability means that essential data can be analyzed and acted upon with remarkable speed. This includes identifying out-of-stock situations the moment they occur, verifying the accuracy of price tags, ensuring promotional displays are set up as intended, and monitoring the overall visual merchandising of products.
The benefits for CPG brands are multifaceted. By having access to real-time, on-device intelligence, brand representatives and retail partners can make proactive adjustments to ensure shelves are always optimized. This can lead to a tangible increase in sales, a reduction in lost revenue due to stockouts, and a stronger return on investment for marketing and promotional efforts. Furthermore, the improved accuracy and immediacy of data collection can streamline operational workflows, allowing teams to focus on strategic execution rather than manual data gathering.
“We are thrilled to introduce this pioneering on-device IR technology, which represents a significant leap forward in our mission to help CPG brands achieve flawless in-store execution,” said a spokesperson for Trax Retail. “The ability to gather such precise and timely data directly at the shelf empowers our clients to respond instantly to opportunities and challenges, ultimately driving better performance and a superior shopping experience for consumers.”
Trax Retail’s continuous investment in innovation underscores its dedication to providing the retail industry with the most advanced solutions. The integration of on-device IR technology into their comprehensive platform is expected to set a new benchmark for in-store analytics and execution management, enabling CPG brands to consistently deliver on the promise of the “perfect store.”
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PR Newswire Telecommunications published ‘Trax Retail Revolutionizes In-Store Execution for CPG Brands with New On-Device IR Technology, Powering the “Perfect Store”‘ at 2025-07-09 16:28. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.