Secret Sales Secures Strategic Acquisition of Vroom & Dreesmann, Expanding European Footprint
London, UK – July 9, 2025 – Secret Sales, a leading online destination for fashion and lifestyle, announced today its significant acquisition of Vroom & Dreesmann, a well-established Dutch multi-brand fashion retailer. This strategic move marks a pivotal moment for Secret Sales, bolstering its presence in the European market and bringing a respected brand with a loyal customer base into its growing portfolio.
The acquisition, confirmed by Drapers Online this morning, positions Secret Sales for accelerated growth and enhanced customer reach. Vroom & Dreesmann, with its strong heritage and recognized brand in the Netherlands, offers a complementary offering to Secret Sales’ existing business model. This integration is expected to unlock significant synergies, allowing for a broader product assortment and a more comprehensive shopping experience for consumers across both brands.
A spokesperson for Secret Sales expressed enthusiasm for the partnership, stating, “We are delighted to welcome Vroom & Dreesmann into the Secret Sales family. This acquisition is a testament to our commitment to expanding our European presence and delivering exceptional value to our customers. Vroom & Dreesmann’s established reputation and dedicated following in the Netherlands align perfectly with our vision for growth and innovation in the fashion retail sector.”
The integration is anticipated to leverage Secret Sales’ cutting-edge technology and data-driven insights to further enhance Vroom & Dreesmann’s online capabilities and customer engagement strategies. While specific details of the operational integration are still being finalized, the primary focus will be on a seamless transition for customers, ensuring continuity of service and a superior shopping experience.
This acquisition underscores Secret Sales’ ambitious growth strategy, which has seen it rapidly establish itself as a key player in the online fashion retail space. By acquiring Vroom & Dreesmann, Secret Sales is not only expanding its geographical reach but also strengthening its brand proposition and diversifying its market appeal within the vibrant European fashion landscape. The company looks forward to a collaborative future, working closely with the Vroom & Dreesmann team to drive mutual success and deliver even greater value to fashion-conscious consumers.
Secret Sales acquires Dutch retailer Vroom & Dreesmann
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
Drapers Online published ‘Secret Sales acquires Dutch retailer Vroom & Dreesmann’ at 2025-07-09 07:01. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.