Primis and Absolute Sports Forge Strategic Partnership to Enhance Video Discovery Globally
NEW YORK and LONDON – July 9, 2025 – Primis, a leading video discovery platform, and Absolute Sports, a prominent global sports media group, today announced a significant partnership aimed at revolutionizing video discovery across Absolute Sports’ extensive portfolio of websites. This collaboration is set to leverage Primis’ advanced technology to provide a more engaging and personalized video experience for sports enthusiasts worldwide.
The partnership will see Primis’ innovative video player and discovery engine integrated across Absolute Sports’ network of digital properties. This integration is designed to surface relevant video content to users at the right moment, thereby increasing engagement, extending session times, and ultimately creating a richer user experience. For sports fans, this means easier access to a wider array of compelling video content, from breaking news and highlights to in-depth analysis and behind-the-scenes features, all curated to their interests.
Absolute Sports, known for its comprehensive coverage of a diverse range of sporting events and its strong global reach, is poised to benefit significantly from this alliance. By implementing Primis’ intelligent video solutions, the company aims to unlock new avenues for content consumption and audience interaction, reinforcing its position as a go-to source for sports information and entertainment.
“We are thrilled to partner with Absolute Sports, a recognized leader in the sports media landscape,” said [Name and Title of Primis Executive], at Primis. “Our mission is to connect audiences with the video content they love, and we believe that by working with Absolute Sports, we can significantly enhance how their vast audience discovers and engages with video content across their global platforms. This partnership represents a significant step forward in our commitment to driving meaningful video engagement for premium publishers.”
[Name and Title of Absolute Sports Executive] of Absolute Sports commented, “At Absolute Sports, we are constantly seeking ways to elevate the fan experience and deliver the most captivating content to our audience. Primis’ cutting-edge video discovery technology aligns perfectly with our vision. We are confident that this collaboration will not only improve how our users find and watch video but also unlock new opportunities for us to showcase our rich library of sports programming. We look forward to a successful and impactful partnership.”
The integration of Primis’ technology is expected to roll out across Absolute Sports’ websites in the coming months, promising a more dynamic and personalized video journey for sports fans globally. This strategic move underscores both companies’ dedication to innovation and their commitment to providing unparalleled value to their audiences in the ever-evolving digital media landscape.
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PR Newswire Sports published ‘Primis and Absolute Sports Announce Partnership to Deliver Video Discovery Across Their Global Portfolio of Websites’ at 2025-07-09 11:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.