EMG Study Reveals Powerful Synergy: CTV and Programmatic Digital Audio Drive Significant Market Share Growth for Auto Dealerships
New York, NY – July 8, 2025 – A groundbreaking new study released today by Entertainment Media Group (EMG) highlights a compelling trend for the automotive industry: dealerships that strategically combine Connected TV (CTV) advertising with programmatic digital audio are experiencing a substantial 21.8% increase in their local market share. The findings, published by PR Newswire Entertainment Media, underscore the growing effectiveness of integrated, data-driven advertising approaches in reaching and converting automotive consumers.
The study, titled “New Study from EMG Shows 21.8% Increase in Local Market Share for Auto Dealerships That Combine CTV with Programmatic Digital Audio,” meticulously analyzed advertising performance data from a diverse range of local auto dealerships. It focused on identifying the impact of a multi-platform approach that leverages the immersive, visual storytelling capabilities of CTV alongside the pervasive, engagement-driving nature of programmatic digital audio.
According to the research, the synergy between these two powerful advertising channels appears to be more than the sum of its parts. CTV allows dealerships to target specific demographics and geographic areas with visually rich advertisements, showcasing vehicles, dealership amenities, and special offers in a highly engaging format. This visual appeal is crucial for capturing consumer attention in a competitive market.
Simultaneously, programmatic digital audio offers a unique opportunity to reach consumers across a wide array of platforms, including streaming music services, podcasts, and digital radio. This channel excels at delivering targeted, audio-based messaging, allowing dealerships to reinforce their brand message, highlight promotions, and drive consideration at moments when consumers are receptive but may not be actively engaged with visual content.
The study suggests that by integrating these two channels, dealerships can achieve a more comprehensive and impactful reach. The visual reinforcement from CTV can be further solidified by the consistent, often intimate, presence of audio advertising. This dual approach helps to build brand recall, foster deeper engagement, and ultimately, drive more qualified traffic to dealerships.
“We are thrilled to present these findings from EMG,” stated a representative for EMG. “The automotive sector is constantly evolving, and dealerships are seeking innovative ways to connect with potential buyers. Our study clearly demonstrates that a well-executed combination of CTV and programmatic digital audio is not just an effective strategy, but a significant driver of tangible business results, namely increased local market share.”
The implications of this study are significant for auto dealerships looking to optimize their marketing investments. By embracing a data-driven, cross-platform strategy, dealerships can expect to see improved brand visibility, enhanced consumer engagement, and a measurable uplift in their competitive standing within their local markets. The report serves as a valuable guide for dealerships aiming to navigate the complexities of modern media consumption and leverage the power of integrated digital advertising.
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PR Newswire Entertainment Media published ‘New Study from EMG Shows 21.8% Increase in Local Market Share for Auto Dealerships That Combine CTV with Programmatic Digital Audio’ at 2025-07-08 12:47. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.