BRP Divests Manitou Pontoon Brand to the Marcott Family
Valcourt, QC – July 8, 2025 – BRP (Bombardier Recreational Products) announced today its definitive agreement to sell its Manitou pontoon boat business to the Marcott family, a well-established and respected name within the marine industry. This strategic divestiture marks a significant step for BRP as it continues to focus on its core powersports and marine propulsion brands.
The Manitou brand, known for its innovative pontoon boat designs and commitment to quality, has been a part of the BRP portfolio since its acquisition in 2018. Throughout its tenure under BRP, Manitou has seen continued development and expansion, solidifying its position as a key player in the pontoon segment.
The Marcott family brings a deep understanding of the marine sector, with a rich history and proven track record in boat manufacturing and distribution. Their expertise and dedication to the industry are expected to provide a strong foundation for Manitou’s future growth and success. This acquisition aligns with the Marcott family’s vision to further enhance their presence and offerings in the marine market.
“We are confident that the Marcott family is the ideal steward for the Manitou brand,” stated José Boisjoli, President and CEO of BRP. “Their passion for boating and extensive industry experience will undoubtedly ensure Manitou’s continued success and development. This transaction allows BRP to sharpen its focus on our strategic growth initiatives and our market-leading powersports and marine propulsion brands.”
The transaction is subject to customary closing conditions and is anticipated to be completed in the coming months. Further details regarding the transaction were not disclosed.
BRP remains committed to its customers and dealers across all its brands, and will work closely with the Marcott family to ensure a smooth transition for the Manitou business. This move signifies BRP’s ongoing commitment to optimizing its portfolio and investing in areas that offer the greatest potential for innovation and growth.
BRP to Sell its Manitou Business to the Marcott Family
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