U by Emaar Embarks on International Expansion with the Grand Addition of Address Istanbul
Dubai, UAE – July 7, 2025 – In a significant move that underscores its commitment to global luxury hospitality, U by Emaar is proud to announce its exciting international expansion with the addition of the prestigious Address Istanbul to its esteemed portfolio. This landmark integration marks a pivotal moment for the brand, extending its renowned hospitality excellence to the vibrant and culturally rich landscape of Türkiye.
The announcement, published by PR Newswire Entertainment Media today, signifies the debut of U by Emaar in a new international market, bringing its signature blend of sophisticated design, exceptional service, and unparalleled guest experiences to one of the world’s most captivating cities. Address Istanbul, a beacon of luxury in the Turkish metropolis, will now operate under the distinguished U by Emaar banner, further enhancing its already stellar reputation.
This strategic expansion into Türkiye is a testament to U by Emaar’s vision of curating and managing a collection of premier hotels and resorts that offer guests a unique and memorable journey. Address Istanbul, known for its iconic architecture, prime location, and commitment to delivering world-class amenities, perfectly aligns with U by Emaar’s ethos of providing discerning travelers with the very best in luxury hospitality.
“We are absolutely thrilled to welcome Address Istanbul into the U by Emaar family,” stated a U by Emaar spokesperson. “Türkiye, and particularly Istanbul, represents a crucial new frontier for our international growth. Address Istanbul’s exceptional quality, its deep connection to the local culture, and its unwavering dedication to guest satisfaction make it an ideal fit for our brand. This expansion is a significant milestone, allowing us to extend our unique hospitality offering to a global audience and introduce our discerning guests to the magic of Istanbul.”
The addition of Address Istanbul is expected to bring enhanced operational efficiencies, elevated service standards, and a renewed focus on creating immersive experiences for guests. Travelers can anticipate the signature touches that have come to define U by Emaar properties, including meticulously appointed rooms and suites, exquisite dining options, state-of-the-art wellness facilities, and a seamless blend of local charm and contemporary luxury.
This collaboration is poised to further solidify Istanbul’s position as a premier global destination for luxury tourism. U by Emaar’s investment and operational expertise, combined with the established excellence of Address Istanbul, promises to create an even more compelling offering for both local and international visitors.
As U by Emaar continues to chart its course for international growth, the integration of Address Istanbul represents a significant step forward, promising to redefine luxury hospitality in Türkiye and beyond. Guests can look forward to experiencing the refined elegance and personalized service that have become synonymous with the U by Emaar brand, now in the heart of one of the world’s most historic and dynamic cities.
U by Emaar Expands Internationally to Türkiye with the Addition of Address Istanbul
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