
Persistent Welcomes Shimona Chadha Back as Chief Marketing Officer, Signaling Strategic Growth
[City, State] – July 3, 2025 – Persistent Systems, a leading digital engineering and enterprise modernization company, is delighted to announce the return of Shimona Chadha as its Chief Marketing Officer (CMO). This strategic appointment marks a significant step forward for Persistent as the company continues to expand its global reach and enhance its market presence.
Ms. Chadha previously held a pivotal role at Persistent, where she was instrumental in shaping the company’s brand and driving its marketing initiatives. Her deep understanding of the technology landscape, coupled with her proven track record in developing and executing successful marketing strategies, makes her an invaluable asset to the leadership team.
In her new capacity as CMO, Ms. Chadha will be responsible for overseeing all aspects of Persistent’s global marketing operations. This includes brand management, digital marketing, product marketing, communications, and demand generation. Her leadership is expected to further strengthen Persistent’s position as a trusted partner for enterprises seeking to navigate the complexities of digital transformation and leverage cutting-edge technologies.
“We are incredibly pleased to welcome Shimona back to Persistent,” said [Name and Title of CEO/Relevant Leader]. “Her expertise, strategic vision, and commitment to excellence are well-known and highly respected. Shimona’s return is a testament to the exciting trajectory of Persistent, and we are confident that under her leadership, our marketing efforts will reach new heights, effectively communicating our value proposition and driving continued growth.”
Ms. Chadha’s career is marked by a consistent ability to translate complex technological solutions into compelling market narratives. Her experience spans various leadership roles within the technology sector, where she has consistently demonstrated a keen understanding of customer needs and market dynamics. Her return to Persistent is anticipated to bring renewed energy and focus to the company’s go-to-market strategies, particularly as the demand for advanced digital engineering services continues to accelerate.
“I am thrilled to rejoin Persistent and to contribute to its continued success,” stated Ms. Chadha. “The company’s dedication to innovation, its strong client relationships, and its talented team are truly inspiring. I look forward to collaborating with my colleagues to amplify Persistent’s brand, connect with our customers on a deeper level, and drive meaningful engagement across all our markets.”
Persistent Systems is at the forefront of helping businesses embrace digital transformation, offering a comprehensive suite of services including cloud, data analytics, AI, cybersecurity, and application modernization. Ms. Chadha’s leadership in marketing will be crucial in articulating how Persistent empowers its clients to achieve their strategic objectives and thrive in the evolving digital economy.
This appointment underscores Persistent’s commitment to attracting and retaining top talent, reinforcing its vision for sustainable growth and market leadership in the global digital engineering arena. The company looks forward to the impactful contributions Ms. Chadha will undoubtedly make in her role as Chief Marketing Officer.
Shimona Chadha rejoint Persistent en tant que Chief Marketing Officer
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