Persistent Systems Welcomes Shimona Chadha as Chief Marketing Officer
Pune, India – July 3, 2025 – Persistent Systems, a leading digital engineering and enterprise modernization company, is pleased to announce the appointment of Shimona Chadha as its new Chief Marketing Officer (CMO). This strategic appointment underscores Persistent’s commitment to amplifying its brand presence and driving impactful marketing initiatives as it continues its growth trajectory in the global technology landscape.
With an impressive track record of success in developing and executing innovative marketing strategies for prominent technology organizations, Ms. Chadha brings a wealth of experience and a forward-thinking approach to Persistent. Her leadership is expected to be instrumental in enhancing the company’s market positioning, customer engagement, and overall brand narrative.
“We are delighted to welcome Shimona to the Persistent leadership team,” said Sandeep Kalra, CEO of Persistent Systems. “Her deep understanding of the technology sector, coupled with her proven ability to build strong brands and drive business growth through strategic marketing, makes her an ideal fit for Persistent. We are confident that Shimona will play a pivotal role in shaping our future marketing endeavors and further strengthening our connection with clients and partners worldwide.”
Ms. Chadha’s extensive career includes significant leadership roles where she has been recognized for her expertise in areas such as digital transformation, product marketing, brand management, and demand generation. Her strategic vision and hands-on experience are anticipated to significantly contribute to Persistent’s mission of empowering businesses through innovative digital solutions.
“I am incredibly excited to join Persistent Systems at such an exciting time in its evolution,” stated Shimona Chadha. “The company’s dedication to digital engineering excellence and its strong client-centric approach are truly inspiring. I look forward to contributing to Persistent’s continued success by developing compelling marketing strategies that highlight our capabilities, drive customer value, and further solidify our position as a trusted partner in enterprise modernization.”
The appointment of Ms. Chadha as CMO signifies Persistent Systems’ ongoing investment in top-tier talent to support its strategic objectives. Her leadership is expected to drive innovation in marketing, fostering deeper relationships with stakeholders and propelling the company’s brand to new heights in the competitive global market.
Shimona Chadha Joins Persistent as Chief Marketing Officer
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