Finnair Plus Members to Benefit from Predictable Rewards Through New Avios Subscription Service
Helsinki, Finland – July 3, 2025 – Finnair announced today a significant enhancement to its Finnair Plus loyalty program with the introduction of a new Avios subscription service, powered by Plusgrade. This innovative offering promises to bring a new level of predictability and accessibility to earning valuable rewards for its members.
The partnership with Plusgrade, a leading provider of ancillary revenue and loyalty solutions for the travel industry, enables Finnair Plus members to subscribe to a regular delivery of Avios. This proactive approach to reward accumulation allows members to consistently build their Avios balance, making it easier and more predictable to redeem for flights, upgrades, and other sought-after experiences.
Traditionally, members earn Avios through flying with Finnair and its partner airlines, as well as through credit card spending and other partner activities. While these avenues remain core to the program, the new subscription service offers a supplementary and consistent method for members to top up their accounts. This can be particularly beneficial for those who may not fly frequently enough to accumulate large Avios balances organically, or for members who have specific redemption goals in mind.
The Avios subscription service is designed with flexibility and member convenience at its forefront. While specific details regarding subscription tiers and pricing are expected to be released soon, the overarching aim is to provide a clear and transparent way for members to invest in their future travel experiences. By offering predictable Avios accrual, Finnair is empowering its members to plan their reward redemptions with greater confidence.
This initiative underscores Finnair’s commitment to enhancing the value and appeal of the Finnair Plus program. By leveraging Plusgrade’s expertise in loyalty solutions, Finnair is demonstrating its dedication to adapting to the evolving needs of its loyal customer base and providing innovative ways to engage with members.
A spokesperson for Finnair expressed enthusiasm for the new service, stating, “We are delighted to introduce this Avios subscription service, a significant step forward in making rewards more accessible and predictable for our Finnair Plus members. Our collaboration with Plusgrade allows us to offer a unique benefit that we believe will be highly valued by our community, enabling them to reach their Avios goals faster and enjoy the many benefits of the Finnair Plus program.”
The introduction of the Avios subscription service marks a forward-thinking approach to loyalty programs, potentially setting a new benchmark for how airlines engage with their most dedicated customers. Finnair Plus members are encouraged to stay tuned for further announcements regarding the launch and availability of this exciting new reward-building opportunity.
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PR Newswire Travel published ‘Avios Subscription Service Powered by Plusgrade, Unlocks Predictable Rewards for Finnair Plus Members’ at 2025-07-03 12:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.