FITUR 2026 Enhances Technological Focus with Inaugural “Pabellón del Conocimiento”
Madrid, Spain – July 3, 2025 – FITUR, the International Tourism Fair, today announced a significant expansion of its technological offerings with the introduction of the “Pabellón del Conocimiento” (Knowledge Pavilion) for its 2026 edition. This new dedicated space underscores FITUR’s commitment to showcasing the evolving technological landscape of the tourism industry and fostering innovation and knowledge sharing among professionals.
The Pabellón del Conocimiento is set to become a central hub for exploring the latest advancements and future trends shaping the travel sector. It will feature a curated selection of companies and organizations at the forefront of technological innovation, presenting solutions designed to optimize operations, enhance customer experiences, and drive sustainable growth within tourism. Visitors can expect to discover cutting-edge applications in areas such as artificial intelligence, data analytics, virtual and augmented reality, cybersecurity, smart destination management, and digital transformation strategies.
“We are thrilled to introduce the Pabellón del Conocimiento to FITUR 2026,” said [Name and Title of FITUR Representative, if available in the original PR]. “In today’s rapidly changing world, technology is no longer just a tool, but a fundamental driver of success in the tourism industry. This new pavilion will provide a dedicated platform for our exhibitors to showcase their most innovative solutions and for our attendees to gain invaluable insights into how technology is revolutionizing travel. We believe it will be an essential destination for anyone seeking to stay ahead of the curve.”
The inclusion of the Pabellón del Conocimiento signals FITUR’s proactive approach to addressing the industry’s growing need for technological integration and digital fluency. It aims to facilitate meaningful connections between technology providers, tourism businesses, and destinations, fostering a collaborative environment for the development and adoption of new solutions.
In addition to showcasing innovative products and services, the Pabellón del Conocimiento is expected to host a dynamic program of conferences, workshops, and expert panels. These sessions will delve into critical topics such as the ethical implications of AI in tourism, the role of data in personalized travel, the impact of immersive technologies on destination marketing, and strategies for building resilient and digitally enabled tourism businesses.
FITUR 2026, scheduled to take place from [Dates of FITUR 2026, if available in the original PR] at IFEMA Madrid, continues to be a cornerstone event for the global tourism community. The addition of the Pabellón del Conocimiento further solidifies its position as a leading platform for business, networking, and the exploration of the future of travel. Professionals from all sectors of the industry are encouraged to visit the new pavilion to discover how technology can unlock new opportunities and drive forward the evolution of tourism.
FITUR 2026 amplía su dimensión tecnológica con la incorporación del Pabellón del Conocimiento
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