Very Group Strengthens In-House Studio Team with Appointment of Experienced Director
Drapers Online reported on July 2nd, 2025, that The Very Group, a prominent online retailer, has appointed a new director to lead its in-house studio team. The individual in question is an experienced professional formerly associated with N Brown.
This strategic appointment signals a significant investment by Very Group in bolstering its creative and content production capabilities. An in-house studio team is crucial for any modern e-commerce business, responsible for generating compelling visual assets such as product photography, lifestyle imagery, videos, and marketing collateral. These elements are vital in engaging customers, showcasing products effectively, and building a strong brand identity in the competitive online retail landscape.
The selection of a director with prior experience at N Brown, another established player in the fashion and home retail sector, suggests that Very Group is seeking to leverage deep industry knowledge and proven expertise. Professionals from such backgrounds often possess a nuanced understanding of consumer trends, brand storytelling, and the operational complexities of creating high-quality visual content at scale.
While specific details regarding the director’s responsibilities and the exact scope of the in-house studio team’s remit were not elaborated upon in the initial report, it is reasonable to infer that this move aims to enhance the quality, efficiency, and creative output of Very Group’s visual merchandising and marketing efforts. This could translate into more engaging product pages, impactful social media campaigns, and a more cohesive brand experience across all customer touchpoints.
In today’s digital-first retail environment, the visual presentation of products is paramount. A strong in-house studio allows for greater control over brand messaging, faster turnaround times for new collections, and the flexibility to adapt to evolving marketing strategies. By bringing these functions in-house, Very Group is likely prioritizing agility and a more integrated approach to its creative operations.
This development underscores The Very Group’s commitment to staying at the forefront of online retail innovation and customer engagement. The addition of an experienced director to its in-house studio team is a clear indicator of their dedication to delivering a superior online shopping experience through compelling visual content.
Very Group taps ex-N Brown director for in-house studio team
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Drapers Online published ‘Very Group taps ex-N Brown director for in-house studio team’ at 2025-07-02 06:52. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.