Coca-Cola® Marks Three Decades of Partnership with the ESSENCE Festival of Culture®
Atlanta, GA – July 2, 2025 – Coca-Cola® is proud to announce its significant milestone of 30 years as the presenting sponsor of the ESSENCE Festival of Culture®, solidifying a long-standing and impactful collaboration that has enriched the lives of millions. This enduring partnership underscores Coca-Cola’s deep commitment to celebrating and empowering Black culture, community, and creativity.
For three decades, Coca-Cola has been an integral part of the ESSENCE Festival of Culture®, a premier event that brings together global artists, thought leaders, influencers, and community members to engage in a vibrant celebration of Black excellence. The festival, renowned for its diverse programming spanning music, spirituality, wellness, beauty, business, and social justice, has become a cornerstone event for cultural immersion and advancement.
“We are incredibly honored to celebrate 30 years of presenting the ESSENCE Festival of Culture®,” said [Insert Name and Title of Coca-Cola Spokesperson, if available, otherwise use a general statement like “a spokesperson for Coca-Cola”]. “This partnership is more than just a sponsorship; it’s a shared vision to uplift and amplify Black voices and experiences. We are proud to have supported this vital platform for connection, inspiration, and empowerment, and we look forward to many more years of celebrating the richness of Black culture together.”
Throughout the years, Coca-Cola’s presence at the festival has been marked by engaging activations, opportunities for community interaction, and support for emerging talent. The brand has consistently provided platforms for artists, entrepreneurs, and changemakers, contributing to the festival’s reputation as a dynamic space for growth and development.
The ESSENCE Festival of Culture® has evolved significantly over the past 30 years, mirroring the growth and dynamism of the communities it serves. Coca-Cola’s sustained commitment has been instrumental in this evolution, providing consistent support that allows the festival to expand its reach and impact.
“This 30-year milestone with Coca-Cola is a testament to a shared legacy of commitment to our community,” stated [Insert Name and Title of ESSENCE Spokesperson, if available, otherwise use a general statement like “a spokesperson for ESSENCE”]. “Coca-Cola’s unwavering support has been crucial in making the ESSENCE Festival of Culture® the transformative experience it is today, providing a vital platform for celebration, connection, and empowerment for Black people worldwide.”
As Coca-Cola and ESSENCE commemorate this remarkable 30-year journey, both organizations remain dedicated to fostering cultural pride, driving economic opportunity, and creating memorable experiences for attendees. The continued partnership promises to bring even more innovative programming and opportunities to the forefront, ensuring the ESSENCE Festival of Culture® continues to be a beacon of Black excellence for generations to come.
Coca-Cola® Celebrates 30 Years as Presenting Sponsor of the Essence Festival of Culture®
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