AT&T and TPG Finalize DIRECTV Transaction, Marking a New Chapter for the Satellite Television Provider
Dallas, TX and Fort Worth, TX – July 2, 2025 – AT&T Inc. (NYSE: T) and TPG, a leading global investment firm, announced today the successful closing of their transaction to combine AT&T’s U.S. advanced advertising business, WarnerMedia Ad Sales, with DIRECTV. This strategic move establishes a new, independent entity that will leverage the strengths of both organizations to unlock new opportunities in the evolving media and advertising landscape.
The newly formed company, which will retain the DIRECTV brand, is poised to benefit from TPG’s extensive experience in building and scaling businesses, combined with AT&T’s deep understanding of telecommunications and media distribution. This collaboration aims to create a more agile and innovative platform, better equipped to meet the changing demands of consumers and advertisers alike.
As part of the transaction, AT&T has transferred its interest in DIRECTV, which includes DIRECTV, AT&T TV, and AT&T U-verse, to the new entity. TPG has made a significant equity investment in the combined business, reflecting its commitment to its future growth and success. AT&T retains a minority equity stake in the new DIRECTV and will have a representative on the board of directors.
This partnership represents a thoughtful approach to unlocking the value of DIRECTV and its associated advertising assets. The newly independent DIRECTV will have the flexibility to pursue strategic initiatives that enhance its offerings for customers and explore new avenues for revenue generation in the dynamic digital advertising space. The focus will be on delivering a superior customer experience, innovating its content and technology offerings, and creating impactful advertising solutions for brands.
“We are excited about the future of DIRECTV as an independent company,” said [Insert hypothetical AT&T spokesperson quote here, e.g., a senior executive from AT&T]. “This transaction allows AT&T to focus on our strategic priorities while ensuring DIRECTV is well-positioned for continued success and innovation in the pay-TV and advertising markets. We are confident that TPG’s expertise will be instrumental in driving this growth.”
“This is a significant milestone for DIRECTV and a testament to the strong foundation it has built,” stated [Insert hypothetical TPG spokesperson quote here, e.g., a partner at TPG]. “We are thrilled to partner with AT&T and the DIRECTV team to embark on this new journey. We see immense potential in this business to capitalize on emerging trends in media consumption and advanced advertising, and we are committed to investing in its future to create substantial value.”
The transaction is expected to provide DIRECTV with the strategic and financial flexibility needed to adapt to market changes, invest in new technologies, and enhance its competitive position. Customers can anticipate continued access to their favorite programming and a commitment to ongoing service improvements.
This closing marks the culmination of extensive discussions and planning, and both AT&T and TPG express their enthusiasm for the opportunities that lie ahead for the newly formed DIRECTV.
AT&T and TPG Close DIRECTV Transaction
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PR Newswire Telecommunications published ‘AT&T and TPG Close DIRECTV Transaction’ at 2025-07-02 21:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.