The Ad Council and NHTSA Unveil Powerful New PSA Highlighting the Devastating Human Cost of Buzzed Driving
New York, NY – July 1, 2025 – The Ad Council, in partnership with the National Highway Traffic Safety Administration (NHTSA), has today released a compelling new public service announcement (PSA) designed to underscore the profound and tragic human consequences of buzzed driving. The campaign, titled “The Cost of Buzzed,” aims to shift public perception and behavior by vividly illustrating the ripple effect of impaired driving incidents.
The PSA, launched today on prnewswire.com, moves beyond statistics and instead focuses on the deeply personal impact that driving after consuming any amount of alcohol can have. By centering the narrative on the human element, the campaign seeks to foster a more visceral understanding of the risks involved and encourage individuals to make safer choices.
A spokesperson for the Ad Council commented, “Our goal with ‘The Cost of Buzzed’ is to remind everyone that there is no such thing as ‘just a little buzzed’ when it comes to driving. Every decision to get behind the wheel after drinking has the potential to irrevocably alter lives. We want to connect with people on an emotional level, showcasing the devastating impact on families, friends, and communities.”
The NHTSA has long been at the forefront of promoting road safety and combating impaired driving. This latest collaboration with the Ad Council represents a continuation of their commitment to public education and prevention. A representative from the NHTSA emphasized the agency’s dedication to this critical issue, stating, “Impaired driving remains a persistent threat on our roadways, and the human toll is simply unacceptable. This PSA powerfully conveys the message that even a seemingly minor impairment can lead to catastrophic outcomes. We are proud to partner with the Ad Council to amplify this vital safety message and ultimately save lives.”
“The Cost of Buzzed” is expected to reach a wide audience across various media platforms, including television, radio, digital channels, and social media. The campaign’s creative approach is designed to be both memorable and thought-provoking, encouraging viewers to consider the broader implications of their choices and to pledge to never drive after drinking. The Ad Council and NHTSA urge everyone to plan for safe transportation, whether through designated drivers, ride-sharing services, or public transit, to ensure the safety of themselves and others on the road.
New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving
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