
Crayola Invites the World to Shape the Future of Color with Inaugural Global Color Vote
FOR IMMEDIATE RELEASE
[City, State] – July 1, 2025 – Crayola, the iconic brand synonymous with creativity and color, is thrilled to announce the launch of its first-ever Global Color Vote, an exciting initiative designed to empower individuals worldwide to influence the future of the Crayola palette. This landmark event kicks off the back-to-school season, inviting everyone to participate in a vibrant celebration of color and self-expression.
The Global Color Vote aims to harness the collective imagination of people across the globe, offering a unique opportunity to cast their vote for a new, never-before-seen crayon color. This groundbreaking campaign underscores Crayola’s commitment to innovation and its deep understanding of how color plays a vital role in childhood development and personal creativity.
“For generations, Crayola has been at the forefront of bringing color into the lives of children and families,” said [Name and Title of a Crayola Representative, if available, otherwise omit]. “We are incredibly excited to launch our first-ever Global Color Vote, allowing the world to directly contribute to our iconic crayon collection. This initiative is a testament to our belief that everyone has a voice in the world of color, and we can’t wait to see which shade will capture the global imagination.”
The process is designed to be inclusive and accessible. Starting [Start Date of Vote] and running until [End Date of Vote], participants can visit a dedicated online platform where they will be presented with a selection of brand-new, unreleased Crayola colors. Each color has been developed with unique naming conventions and inspired by diverse themes and global inspirations, reflecting the breadth of Crayola’s reach.
To cast their vote, individuals simply need to [briefly describe voting mechanism, e.g., visit the website and select their favorite color, share on social media with a specific hashtag]. The winning color, determined by the highest number of votes, will be officially introduced into the Crayola crayon family and made available for purchase in a special edition back-to-school set.
This initiative not only offers a fun and engaging way for people to interact with the Crayola brand but also serves as a powerful reminder of the importance of color in learning, storytelling, and emotional well-being. As students prepare to return to school, Crayola hopes this Global Color Vote will spark creativity and encourage a deeper appreciation for the diverse spectrum of hues that enrich our lives.
The Global Color Vote is more than just a campaign; it’s a collaborative journey to define the next chapter of color. Crayola encourages everyone, from seasoned artists to budding creators, to participate, share their experiences, and help shape a more colorful world, one vote at a time.
Join the conversation and be a part of coloring history!
About Crayola:
Crayola LLC, an indirect wholly owned subsidiary of Hallmark Cards, Incorporated, is a global leader in children’s creative expression products. With a mission to capture the magic of childhood and inspire creativity, Crayola offers a wide range of authentic, inspiring, and engaging art materials, toys, and activities for children of all ages. Crayola’s flagship product, the iconic Crayola crayon, has been a beloved art tool for over a century.
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First Ever Crayola Global Color Vote to Kick Off Back-To-School Season
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