Jo Malone London Unveils New Campaign Featuring Adwoa Aboah and the Essence of JOMO
NEW YORK, NY – June 30, 2025 – Jo Malone London, the renowned British fragrance house, is delighted to announce the launch of its captivating new campaign, fronted by the esteemed British model and activist Adwoa Aboah. The campaign, aptly titled “JOMO,” celebrates the profound joy of missing out, embracing moments of personal peace and contentment.
The partnership with Adwoa Aboah marks a significant moment for the brand, aligning with its commitment to championing individuality and celebrating authentic self-expression. Aboah, known for her powerful voice and unwavering dedication to positive change, embodies the spirit of JOMO with her confident and grounded presence.
The “JOMO” campaign aims to redefine societal pressures and encourage individuals to find fulfillment in their own company and chosen experiences. In a world often driven by the fear of missing out (FOMO), Jo Malone London’s latest initiative encourages a shift in perspective, highlighting the beauty and serenity found in quiet indulgence and personal reflection.
The campaign visuals, which are expected to be released across various platforms in the coming weeks, are anticipated to be as evocative and sophisticated as Jo Malone London’s signature scents. They will likely feature Aboah in settings that exude tranquility and personal luxury, perhaps within the comfort of her own space, enjoying simple pleasures.
Jo Malone London fragrances have long been associated with creating personal atmospheres and enhancing moments of calm and joy. The “JOMO” campaign seeks to amplify this association, positioning the brand’s scents as the perfect accompaniment to these cherished moments of peace.
“We are thrilled to collaborate with Adwoa Aboah for our new ‘JOMO’ campaign,” said a spokesperson for Jo Malone London. “Adwoa’s genuine spirit and her advocacy for self-acceptance resonate deeply with our brand values. This campaign is an invitation for everyone to embrace the quiet joys, to savor the present moment, and to find happiness in their own personal sanctuary.”
The “JOMO” campaign is expected to inspire a movement towards mindful living and self-care, encouraging a greater appreciation for personal time and the profound satisfaction that can be derived from simply being. Jo Malone London invites its esteemed clientele and new audiences alike to discover the joy of missing out and to find their own personal moments of JOMO with their exquisite fragrances.
Jo Malone London Neue Kampagne mit Adwoa Aboah, JOMO
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