Jongga Partners with Michelin-Starred Chef to Elevate Kimchi Experience with Gourmet San Ho Won Kimchi
SEOUL, South Korea – June 30, 2025 – Daesang’s renowned kimchi brand, Jongga, is delighted to announce an exciting collaboration with a distinguished Michelin 3-star chef to introduce a new benchmark in gourmet kimchi: San Ho Won Kimchi. This partnership signifies Jongga’s commitment to innovation and its dedication to offering consumers exceptional, high-quality culinary experiences rooted in traditional flavors.
The new San Ho Won Kimchi, developed in conjunction with the acclaimed Michelin 3-star chef, aims to redefine the perception of kimchi by blending meticulous culinary artistry with the authentic essence of this beloved Korean staple. The collaboration leverages the chef’s deep understanding of flavor profiles and sophisticated culinary techniques to create a kimchi that is both exquisitely delicious and a testament to premium ingredients and craftsmanship.
Jongga, a household name synonymous with authentic and high-quality Korean fermented foods, has long been at the forefront of bringing traditional Korean tastes to tables worldwide. This venture with a celebrated culinary luminary underscores Jongga’s ambition to not only preserve the integrity of traditional kimchi but also to introduce innovative and elevated versions that appeal to a discerning global palate.
While specific details about the chef’s identity are yet to be fully revealed, the association with a Michelin 3-star chef promises a product that embodies culinary excellence. The development process is expected to focus on the finest ingredients, traditional fermentation methods, and a nuanced flavor profile that caters to the sophisticated tastes of food enthusiasts and connoisseurs.
This initiative by Jongga is poised to further enhance the global appreciation for kimchi, presenting it not just as a side dish but as a versatile, gourmet ingredient capable of elevating a wide range of culinary creations. The launch of San Ho Won Kimchi is anticipated to be a significant milestone, offering consumers a chance to experience kimchi crafted with the precision and passion of one of the world’s leading culinary talents.
Jongga remains dedicated to its mission of promoting the health benefits and rich cultural heritage of kimchi, and this collaboration is a testament to their forward-thinking approach in the evolving landscape of global cuisine. Further announcements regarding the San Ho Won Kimchi and the esteemed chef involved are expected in the coming weeks.
Daesang’s Jongga Partners with Michelin 3-Star Chef to Launch Hit Gourmet San Ho Won Kimchi
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