Here’s an article detailing the news from MEWA.gov.sa:
Ministry of Environment Launches “Season of Harvest” Campaign to Promote Local Fruits and Enhance Marketing
The Saudi Ministry of Environment, Water, and Agriculture (MEWA) has proudly announced the launch of an important initiative, the “Season of Harvest” campaign. This nationwide effort is dedicated to celebrating and promoting the diverse array of fruits produced locally within the Kingdom, while simultaneously working to elevate the efficiency of the fruit marketing ecosystem. The campaign aims to provide significant support to Saudi farmers by increasing the visibility and market access for their high-quality produce.
The “Season of Harvest” campaign signifies a strategic commitment by MEWA to bolster the agricultural sector, a vital component of Saudi Arabia’s economic diversification efforts. By focusing on locally grown fruits, the initiative seeks to foster a deeper appreciation for the Kingdom’s agricultural capabilities and the dedication of its farming community.
A key objective of this campaign is to educate consumers about the wide variety of delicious and nutritious fruits that are cultivated right here in Saudi Arabia. Through various outreach programs and informational materials, MEWA intends to highlight the availability, quality, and benefits of these homegrown products, encouraging consumers to prioritize them in their purchasing decisions.
Furthermore, the “Season of Harvest” campaign is designed to address and improve the existing marketing infrastructure for agricultural products. By identifying areas for enhancement and implementing best practices, MEWA aims to streamline the supply chain, reduce post-harvest losses, and ensure that farmers receive fair returns for their hard work. This focus on marketing efficiency is crucial for the long-term sustainability and profitability of Saudi agriculture.
This proactive approach by the Ministry of Environment, Water, and Agriculture is expected to have a positive ripple effect across the agricultural sector, benefiting not only farmers but also consumers and the broader economy. The “Season of Harvest” campaign represents a significant step towards strengthening Saudi Arabia’s food security and promoting a thriving local produce market.
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mewa.gov.sa published ‘”البيئة” تطلق حملة “موسم حصادها” للتعريف بالفواكه المنتجة محليًا ورفع كفاءة منظومة تسويقها دعمًا للمزارعين’ at 2024-07-10 00:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.