ViewLift, a leading platform for building and distributing video streaming services, has announced a significant expansion of its distribution network with the launch of its services on Comcast’s popular Xfinity and Xumo platforms. This strategic move marks a pivotal moment for ViewLift, broadening its reach and making its content more accessible to a vast audience of entertainment enthusiasts.
The integration with Xfinity, Comcast’s premier entertainment and broadband service, will allow ViewLift to connect with millions of households across the United States. This partnership signifies ViewLift’s commitment to providing a seamless and high-quality viewing experience for its subscribers, now enhanced by the extensive reach of Comcast’s infrastructure.
Simultaneously, the launch on Xumo, Comcast’s free, ad-supported streaming platform, opens up new avenues for ViewLift to engage with a diverse and growing consumer base. Xumo’s accessibility makes it an ideal platform for ViewLift to showcase its diverse range of content, from sports to entertainment, to a wider audience.
In conjunction with this exciting distribution expansion, ViewLift is also pleased to announce the appointment of Charles Mellilo as its new Chief Business Officer. Mr. Mellilo brings a wealth of experience and a proven track record in business development and strategic growth within the media and technology sectors. His leadership is expected to be instrumental in driving ViewLift’s future growth initiatives and further solidifying its position in the competitive streaming landscape.
This dual announcement underscores ViewLift’s proactive approach to market expansion and its dedication to enhancing user accessibility. By partnering with industry leaders like Comcast and bringing on board seasoned professionals like Charles Mellilo, ViewLift is well-positioned to continue its trajectory of innovation and growth in the dynamic world of digital entertainment.
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PR Newswire Sports published ‘ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer’ at 2025-06 -26 12:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.