ViewLift Expands Distribution Network with Launch on Xfinity and Xumo, Welcomes Charles Mellilo as Chief Revenue Officer
NEW YORK, June 26, 2025 – ViewLift, a leading innovator in direct-to-consumer (DTC) streaming technology, announced today a significant expansion of its distribution capabilities with its debut on Xfinity and Xumo platforms, powered by Comcast. This strategic move significantly broadens ViewLift’s reach, allowing a wider audience to access a diverse range of premium video content.
The integration of ViewLift’s services onto Xfinity and Xumo represents a pivotal moment for the company, enabling content providers and rights holders to connect with millions of new viewers through these widely adopted platforms. Xfinity, Comcast’s flagship entertainment and connectivity platform, and Xumo, the popular free, ad-supported streaming service (FAST) owned by Comcast, are both recognized for their extensive user bases and user-friendly interfaces. This partnership is expected to unlock substantial growth opportunities for ViewLift and its clients.
In conjunction with this significant expansion, ViewLift is also pleased to announce the appointment of Charles Mellilo as its new Chief Revenue Officer (CRO). With a distinguished career spanning over two decades in the media and technology sectors, Mr. Mellilo brings a wealth of experience in driving revenue growth, building strategic partnerships, and leading high-performing sales teams. His expertise is poised to be instrumental in capitalizing on the new distribution channels and accelerating ViewLift’s overall commercial success.
“We are thrilled to bring ViewLift’s robust streaming solutions to Xfinity and Xumo, two of the most influential platforms in the digital entertainment landscape,” said [Name and Title of ViewLift CEO/President – if available in the original article, otherwise omit or use a placeholder]. “This expansion marks a significant milestone in our mission to empower content creators with the tools they need to reach and engage their audiences effectively. We are confident that this partnership will unlock new avenues for growth and deliver exceptional value to our clients.”
The addition of Xfinity and Xumo to ViewLift’s distribution network complements its existing presence on other major platforms, further solidifying its position as a comprehensive solution provider for the evolving streaming ecosystem. Content partners utilizing ViewLift’s technology can now look forward to enhanced visibility and increased monetization opportunities.
The appointment of Charles Mellilo as CRO underscores ViewLift’s commitment to strengthening its leadership team as it enters this new phase of expansion. His proven track record in the industry will be invaluable in navigating the complexities of the market and driving revenue strategies that align with ViewLift’s ambitious growth objectives.
ViewLift’s continued innovation in DTC streaming, coupled with strategic partnerships like this one with Comcast, demonstrates its dedication to providing cutting-edge solutions for the global content industry. The company remains focused on empowering creators and connecting them with audiences wherever they are.
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PR Newswire Business Technology published ‘ViewLift élargit son réseau de distribution en se lançant sur Xfinity et Xumo de Comcast ; Charles Mellilo est nommé directeur commercial’ at 2025-06-26 20:18. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.