iA Auto Finance Remains a Top Choice for Canadian Car Dealerships, Securing 2nd Place in J.D. Power Study,Business Wire French Language News


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iA Auto Finance Remains a Top Choice for Canadian Car Dealerships, Securing 2nd Place in J.D. Power Study

For the fifth year in a row, iA Auto Finance (a part of iA Financial Group) has been recognized as one of the top auto finance providers in Canada. According to the 2025 J.D. Power Canada Dealer Financing Satisfaction Study, iA Auto Finance secured the second-place ranking in the “non-captive, non-prime” segment.

What does this mean? Let’s break it down:

  • iA Auto Finance: This is the company we’re talking about. They provide financing options to help people buy cars. They are part of iA Financial Group, a larger financial services company.

  • J.D. Power: This is a well-known and respected research firm. They conduct surveys and studies to measure customer satisfaction across various industries, including the automotive industry. Their studies are often seen as a benchmark for quality and service.

  • Canada Dealer Financing Satisfaction Study: This specific study measures how satisfied car dealerships are with the financing companies they work with. It’s important because dealers often recommend financing options to their customers, so their satisfaction is key.

  • Non-captive financing: This means iA Auto Finance isn’t tied to a specific car manufacturer. “Captive” finance companies are owned by the car manufacturers themselves (e.g., Ford Credit, Toyota Financial Services). Because iA Auto Finance is independent, it can work with a wider range of dealerships and customers.

  • Non-prime financing: This refers to financing options for customers who may have a less-than-perfect credit history. “Prime” financing is for customers with excellent credit. Non-prime lenders like iA Auto Finance help people with a wider range of credit scores get access to car loans.

Why is this important?

This ranking is significant for several reasons:

  • Shows Dealer Trust: It demonstrates that Canadian car dealerships trust and value iA Auto Finance’s services. Dealers wouldn’t keep working with a financing company if they weren’t happy with the experience.

  • Highlights Strong Service: The high ranking suggests that iA Auto Finance provides excellent service, competitive rates, and a smooth process for dealerships.

  • Benefits Consumers: Ultimately, happy dealerships translate to a better experience for car buyers. If dealers are satisfied with the financing options they can offer, they’re more likely to recommend them to their customers.

In conclusion, iA Auto Finance’s consistent high ranking in the J.D. Power study underscores its position as a leading and trusted auto finance provider in Canada, particularly for dealerships serving customers with a variety of credit profiles. This achievement reflects the company’s commitment to providing excellent service and valuable financing solutions.


Pour la cinquième année consécutive, iA Financement auto se classe au deuxième rang dans le segment non captif et non préférentiel selon l’étude de 2025 sur la satisfaction du financement des concessionnaires au Canada de J.D. Power


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The following question was used to generate the response from Google Gemini:

At 2025-06-04 14:00, ‘Pour la cinquième année consécutive, iA Financement auto se classe au deuxième rang dans le segment non captif et non préférentiel selon l’étude de 2025 sur la satisfaction du financement des concessionnaires au Canada de J.D. Power’ was published according to Business Wire French Language News. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.


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