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NuORDER by Lightspeed and Mandatory Strengthen Partnership to Power Hybrid Commerce at Copenhagen Event
Copenhagen, [Date – assumed to be around May 23, 2025]: NuORDER by Lightspeed, a leading B2B e-commerce platform, and Mandatory, a likely organization focused on retail or commerce innovation, have announced the renewal of their partnership. This collaboration aims to accelerate the adoption of hybrid commerce strategies during the third edition of an event held in Copenhagen.
What is Hybrid Commerce?
Hybrid commerce refers to the integration of both physical and digital channels to create a seamless and unified shopping experience for businesses and their customers. It recognizes that buyers today expect to interact with brands in a variety of ways, whether it’s online through e-commerce platforms, mobile apps, or in-person at trade shows or showrooms.
Key Highlights of the Partnership:
- Continued Collaboration: The renewal of this partnership signals a commitment to working together to drive innovation in the retail and wholesale sectors.
- Focus on Hybrid Commerce: The core objective is to empower brands and retailers to embrace hybrid commerce models effectively. This likely involves providing the tools, technology, and expertise needed to bridge the gap between online and offline sales.
- Copenhagen Event: The third edition of the event in Copenhagen serves as a focal point for this partnership. It’s likely a conference, trade show, or workshop where NuORDER and Mandatory will showcase their joint solutions and share best practices.
- NuORDER’s Role: NuORDER by Lightspeed provides a B2B e-commerce platform that facilitates online ordering, product discovery, and sales management. It enables brands to streamline their wholesale processes and connect with retailers more efficiently.
- Mandatory’s Role (Inferred): While the specific role of Mandatory isn’t explicitly stated, it can be inferred that they are likely involved in organizing the Copenhagen event, providing industry insights, and promoting the adoption of innovative commerce solutions. They probably bring expertise in the retail landscape and understand the challenges and opportunities associated with hybrid commerce.
Why is Hybrid Commerce Important?
In today’s dynamic retail environment, hybrid commerce is crucial for several reasons:
- Meeting Customer Expectations: B2B buyers expect a consistent and convenient experience regardless of how they choose to interact with a brand.
- Expanding Reach: Hybrid models enable businesses to reach a wider audience by combining the benefits of online and offline channels.
- Improving Efficiency: By streamlining sales processes and providing real-time data, hybrid commerce can improve operational efficiency and reduce costs.
- Enhancing Customer Relationships: Personalized experiences and seamless interactions can strengthen customer loyalty and drive repeat business.
- Data-Driven Decision Making: Integrating data from online and offline channels provides a comprehensive view of customer behavior, enabling businesses to make more informed decisions.
Impact on the Industry:
The partnership between NuORDER by Lightspeed and Mandatory is expected to have a positive impact on the retail and wholesale industries by:
- Promoting Innovation: Encouraging the adoption of new technologies and strategies.
- Driving Growth: Helping businesses to expand their reach and increase sales.
- Improving Customer Experiences: Creating more seamless and personalized interactions.
- Strengthening Industry Collaboration: Fostering collaboration between brands, retailers, and technology providers.
In Conclusion:
The renewed partnership between NuORDER by Lightspeed and Mandatory underscores the growing importance of hybrid commerce in today’s market. By working together, they aim to empower businesses to thrive in an increasingly digital and omnichannel world. The event in Copenhagen will likely serve as a key platform for showcasing their joint solutions and driving the adoption of innovative commerce strategies.
The AI has delivered the news.
The following question was used to generate the response from Google Gemini:
At 2025-05-23 13:36, ‘NuORDER by Lightspeed et Mandatory renouvellent leur partenariat pour booster le commerce hybride lors de la troisième édition de l'événement à Copenhague’ was published according to Business Wire French Language News. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.
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