Learning “Nature Positive” Hands-On: A Unique Volunteer Tourism Program Launched at Japan’s Certified Yokomakura Site,PR TIMES


Okay, here is a detailed article about the trending keyword “自然共生サイト・横枕から発信!ボランティアツーリズムで学ぶ「ネイチャーポジティブ」への一歩” (Transmitted from Nature Coexistence Site Yokomakura! Learning ‘Nature Positive’ through Volunteer Tourism: A Step Forward), based on the information available through the PR TIMES release and related concepts.


Learning “Nature Positive” Hands-On: A Unique Volunteer Tourism Program Launched at Japan’s Certified Yokomakura Site

A fascinating initiative combining environmental conservation, education, and tourism has captured public attention, becoming a trending keyword on PR TIMES as of May 11, 2025, at 04:15 JST. The focus is on a new program emanating from Yokomakura, an area certified as a “Nature Coexistence Site” in Katori City, Chiba Prefecture, Japan.

The keyword, “自然共生サイト・横枕から発信!ボランティアツーリズムで学ぶ「ネイチャーポジティブ」への一歩,” highlights the launch of a unique Volunteer Tourism program specifically designed to teach participants about taking “A Step Towards ‘Nature Positive’.”

This initiative, spearheaded by the General Incorporated Association Research Institute for Sustainable Regional Society, represents an innovative approach to tackling global environmental challenges at a local level.

What is This Program All About?

At its core, the program at Yokomakura offers an integrated experience where participants engage in volunteer activities related to local environmental conservation while simultaneously learning about key concepts like “Nature Positive” and biodiversity. It’s not just about visiting a place; it’s about contributing to it and understanding its ecological significance.

Decoding the Key Concepts:

  1. Nature Positive: This is a globally recognized goal aiming to halt and reverse biodiversity loss so that nature is visibly and measurably on the path to recovery by 2030. It’s about moving beyond just protecting nature to actively restoring and enhancing it. Learning about “Nature Positive” involves understanding ecosystems, the impact of human activities, and actionable steps for conservation and restoration.

  2. Nature Coexistence Site (自然共生サイト): This is a certification system established by the Japanese government, primarily linked to the international 30 by 30 target (conserving at least 30% of land and sea areas by 2030). Areas certified as “Nature Coexistence Sites” are recognized for their significant contributions to biodiversity conservation, often through the coexistence of human activities (like traditional agriculture or forestry) with rich ecosystems. Yokomakura’s certification signifies its ecological importance and suitability as a model location for learning about coexisting with nature.

  3. Volunteer Tourism (ボランティアツーリズム): This increasingly popular form of travel combines leisure tourism with volunteer work, typically for a cause related to community development, environmental conservation, or cultural preservation. In this program, participants become temporary stewards of the Yokomakura environment.

Yokomakura: The Ideal Classroom

Located in Katori City, Chiba Prefecture, Yokomakura boasts landscapes where traditional practices have helped maintain biodiversity. Being certified as a Nature Coexistence Site means it’s an area where the relationship between human life and the natural environment is particularly valuable from a conservation perspective. This provides a living laboratory for participants to:

  • Volunteer: Engage in hands-on activities that directly support the local ecosystem, such as maintaining traditional agricultural landscapes (like rice paddies that support various species), participating in habitat restoration, or assisting with ecological surveys.
  • Learn: Attend workshops, lectures, or field sessions led by experts. These sessions will delve into the specifics of the Yokomakura ecosystem, the principles of Nature Positive, the importance of biodiversity, and the connection between local actions and global environmental goals.
  • Experience: Immerse themselves in the local culture and natural beauty of the area, experiencing a form of tourism that is both enriching and impactful.

Why is This Initiative Important?

This “Nature Positive Volunteer Tourism” program at Yokomakura is significant for several reasons:

  • Making “Nature Positive” Tangible: It translates an often abstract global goal into concrete, local actions that individuals can participate in and understand.
  • Raising Awareness: It highlights the value of Japan’s Nature Coexistence Sites and the crucial role areas like Yokomakura play in national and international conservation efforts.
  • Empowering Participants: It provides individuals with the knowledge and experience to become advocates and actors for biodiversity conservation in their own lives.
  • Supporting Local Communities: Volunteer tourism brings visitors and potential economic benefits to rural areas, fostering local pride and encouraging community involvement in conservation.
  • Promoting Sustainable Travel: It offers an alternative to conventional tourism, emphasizing environmental responsibility and meaningful engagement.

The General Incorporated Association Research Institute for Sustainable Regional Society aims to use this program to foster a deeper connection between people and nature, demonstrating that taking a step towards a Nature Positive world is something achievable through conscious effort and hands-on participation.

As this unique blend of conservation, learning, and tourism gains traction, the Yokomakura Nature Coexistence Site is poised to become a model for how local initiatives can contribute significantly to global environmental goals, one volunteer tourist at a time.


自然共生サイト・横枕から発信!ボランティアツーリズムで学ぶ「ネイチャーポジティブ」への一歩


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The answer was obtained from Google Gemini based on the following question:

At 2025-05-11 04:15, ‘自然共生サイト・横枕から発信!ボランティアツーリズムで学ぶ「ネイチャーポジティブ」への一歩’ has become a trending keyword according to PR TIMES. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.


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