Mandatory Display of Meat Origin: A New Obligation to Inform Consumers
On February 18, 2025, the French Ministry of Economy and Finance announced a new obligation for businesses selling raw, fresh, or frozen meat to display its country of origin on packaging and in advertisements. This measure, which will come into effect on March 1, 2026, aims to provide consumers with more transparency and help them make informed choices about the food they purchase.
Obligation Details
The new obligation applies to all businesses, including supermarkets, butchers, and online retailers, that sell raw, fresh, or frozen meat. The country of origin must be displayed clearly and prominently on the product packaging and in any advertisements. For composite meat products, such as sausages or minced meat, the country of origin of the main ingredient must be indicated.
Purpose of the Measure
The French government has implemented this measure to address consumer concerns about the lack of clarity surrounding the origin of meat products. According to a recent survey, 80% of French consumers believe it is important to know the country of origin of the meat they consume.
By providing consumers with this information, the government aims to:
- Increase transparency in the food chain
- Empower consumers to make informed choices
- Support French farmers and producers
Exceptions and Exemptions
There are a few exceptions to the mandatory display of meat origin. These include:
- Meat from animals raised and slaughtered in the same country
- Small-scale producers who sell directly to consumers at local markets or through short supply chains
- Meat used as an ingredient in processed foods, such as canned or frozen meals
Enforcement
Compliance with the new obligation will be monitored by the French Competition and Consumer Affairs General Directorate (DGCCRF). Businesses that fail to comply may face fines of up to €15,000.
Benefits for Consumers
The mandatory display of meat origin provides several benefits for consumers:
- Increased transparency about the food they are consuming
- Ability to make informed choices based on their preferences and values
- Support for local farmers and producers who prioritize quality and animal welfare
Conclusion
The new obligation to display meat origin in France is a significant step towards providing consumers with greater transparency and information about their food. By empowering consumers with this knowledge, the government aims to promote informed decision-making and support sustainable farming practices.
Origin of meats: a new display obligation to inform the consumer
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economie.gouv.fr a new article on 2025-02-18 17:30 titled “Origine des viandes : une nouvelle obligation d’affichage pour informer le consommateur”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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