Japan External Trade Organization (JETRO) Highlights Business Opportunities in Hong Kong’s “Oshikatsu” Market
February 18, 2025, 3:00 PM
The Japan External Trade Organization (JETRO) has released a new article on the burgeoning “Oshikatsu” market in Hong Kong, presenting potential business opportunities for Japanese companies.
What is Oshikatsu?
Oshikatsu is a Japanese term used to describe the act of supporting and engaging with a specific idol or celebrity. It involves a range of activities, including attending events, purchasing merchandise, voting in polls, and participating in fan clubs.
Hong Kong’s Oshikatsu Market
In recent years, Oshikatsu has gained popularity in Hong Kong, particularly among young people. The city has become a significant hub for Japanese entertainment and idol culture, with numerous fan clubs and events being held.
According to JETRO’s research, the Oshikatsu market in Hong Kong is estimated to be worth over HKD 1 billion (approximately USD 129 million) annually. This figure is expected to grow steadily in the coming years.
Business Opportunities for Japanese Companies
JETRO has identified several potential business opportunities for Japanese companies in the Hong Kong Oshikatsu market, including:
- Merchandise: Japanese idols and celebrities have a large and loyal fanbase in Hong Kong, which presents a significant opportunity for merchandise sales. Japanese companies can supply a wide range of products, such as concert goods, character goods, and official fan club items.
- Events: Hong Kong hosts numerous Oshikatsu events, such as concerts, meet-and-greets, and fan gatherings. Japanese companies can sponsor these events or provide services related to event planning and management.
- Digital platforms: Oshikatsu activities often take place online through platforms such as social media and mobile apps. Japanese companies can develop and market digital solutions that cater to the needs of Oshikatsu fans, such as fan club management systems and voting apps.
- Tourism: Hong Kong is a popular destination for Oshikatsu fans from Japan and other countries. Japanese companies can offer travel packages that include visits to Oshikatsu events and related locations.
- Collaborations: Japanese companies can collaborate with local businesses in Hong Kong to create unique Oshikatsu experiences. For example, restaurants can offer themed menus featuring dishes inspired by idols or celebrities.
Key Considerations
JETRO advises Japanese companies to consider the following key factors when entering the Hong Kong Oshikatsu market:
- Cultural understanding: It is important to understand the unique aspects of Hong Kong’s Oshikatsu culture, such as the popularity of certain idols and the preferences of fans.
- Market research: Conduct thorough market research to identify target customers, competition, and potential business partners.
- Localization: Tailor products and services to the local market by using appropriate language, imagery, and marketing strategies.
- Long-term relationships: Building strong relationships with local businesses and Oshikatsu fans is essential for long-term success.
- Legal compliance: Ensure compliance with all applicable regulations in Hong Kong, particularly those related to intellectual property and consumer protection.
Conclusion
The “Oshikatsu” market in Hong Kong presents significant business opportunities for Japanese companies with innovative and localized solutions. By leveraging their expertise in entertainment and idol culture, Japanese businesses can capture a share of this growing market and foster mutually beneficial collaborations with local partners.
Business opportunities seen in Hong Kong’s “favorite” market
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日本貿易振興機構 a new article on 2025-02-18 15:00 titled “香港の「推し活」市場にみるビジネスチャンス”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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