Hong Kong’s Oshi Market: A Business Opportunity
Overview
The “Oshi” market, which refers to activities related to supporting and idolizing celebrities, has been rapidly expanding in Hong Kong. This market presents numerous opportunities for businesses looking to capitalize on the growing demand for Oshi-related products and services.
Market Size and Trends
The Oshi market in Hong Kong is estimated to be worth over HK$1 billion, with a significant portion of the spending coming from female fans. The market is driven by the popularity of Korean pop (K-pop) and Japanese pop (J-pop) groups, as well as local Hong Kong celebrities.
Key trends in the Oshi market include:
- Increased online consumption: Fans are increasingly purchasing Oshi-related merchandise, tickets, and other goods online.
- Social media engagement: Oshi fans are highly active on social media platforms, sharing content and engaging with fellow fans.
- Growth in niche markets: Submarkets within the Oshi market have emerged, such as collecting photocards and attending fan meetings.
Business Opportunities
Businesses can capitalize on the Oshi market by offering various products and services that cater to fans’ needs. Some potential opportunities include:
- Merchandise: Sale of official merchandise, such as albums, photocards, and accessories.
- Events and experiences: Organizing fan meetings, concerts, and other events that provide fans with opportunities to interact with their Oshi.
- Content creation: Production of Oshi-related content, such as videos, podcasts, and online articles.
- Online platforms: Development of online platforms that connect fans with Oshi and provide a marketplace for merchandise and services.
- Social media marketing: Collaboration with influencers and fans to promote Oshi-related products and services.
Key Considerations
To succeed in the Oshi market, businesses must consider the following key factors:
- Understanding the target audience: Identifying the specific demographic and psychographic characteristics of Oshi fans.
- Building relationships with idols and fan clubs: Establishing connections with celebrities and their fan clubs to gain access to exclusive content and opportunities.
- Creating high-quality products and experiences: Offering products and services that meet the high expectations of Oshi fans.
- Leveraging technology: Utilizing online platforms and social media to reach and engage with fans.
Conclusion
The Oshi market in Hong Kong is a rapidly growing and lucrative opportunity for businesses. By understanding the market trends, catering to fans’ needs, and considering the key considerations, businesses can successfully capitalize on this thriving phenomenon.
Business opportunities seen in Hong Kong’s “favorite” market
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I asked Google Gemini the following question.
日本貿易振興機構 a new article on 2025-02-18 15:00 titled “香港の「推し活」市場にみるビジネスチャンス”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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