Japanese Strawberries Make a Sweet Debut in the Philippines: First Shipment Sells Out
Manila, February 18, 2025 – Japan External Trade Organization (JETRO) is proud to announce the successful initial export of premium Japanese strawberries to the Philippines. The first shipment, which arrived in the country on February 15th, sold out within hours.
The export of Japanese strawberries marks a significant milestone in the growing trade ties between Japan and the Philippines. It is the first time that Japanese strawberries have been exported to the country, and the enthusiastic response from Filipino consumers is a testament to the high quality and reputation of Japanese agricultural products.
The Japanese strawberries that made their way to the Philippines were grown in greenhouses in Fukuoka Prefecture. They were carefully selected and packed to ensure peak freshness and flavor. The strawberries are known for their large size, vibrant red color, and sweet, juicy taste.
“We are delighted to see such a positive response to the first shipment of Japanese strawberries to the Philippines,” said Mr. Hiroyuki Ishiguro, JETRO Manila Chief Representative. “This is a testament to the excellent quality of Japanese agricultural products and the growing demand for premium products in the Philippines.”
The Japanese strawberries were imported by Philippine supermarket chain Rustan’s. They were sold in selected stores in Manila and other major cities around the country. The initial shipment sold out within hours, demonstrating the strong demand for Japanese strawberries in the Philippines.
“We are excited to offer our customers the opportunity to experience the true taste of Japanese strawberries,” said Ms. Myra Abello, Marketing Manager of Rustan’s. “The strawberries are a perfect addition to our range of high-quality imported products and have been very well received by our customers.”
The export of Japanese strawberries to the Philippines follows a recent agreement between the two countries to strengthen cooperation in the agricultural sector. The agreement aims to increase the trade of high-quality agricultural products between Japan and the Philippines and to promote sustainable farming practices.
The successful export of Japanese strawberries is a testament to the strength of the partnership between Japan and the Philippines and to the growing demand for premium agricultural products in the country. It is expected that the export of Japanese strawberries to the Philippines will continue to grow in the future, further strengthening the economic and culinary ties between the two countries.
Japanese strawberries are exported to the Philippines for the first time, and first sale
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