Exploring Business Opportunities in Hong Kong’s Thriving “Oshikatsu” Market
Article Summary
The Japan External Trade Organization (JETRO) published an article on February 18, 2025, highlighting the emerging business opportunities in Hong Kong’s “oshikatsu” market. “Oshikatsu” refers to the fan culture surrounding celebrities and idols, where fans actively support and engage with their favorites through various activities such as merchandise purchases, concert attendance, and social media interactions.
Key Findings
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Growing Popularity: “Oshikatsu” is gaining immense popularity in Hong Kong, with an estimated market size of over 5 billion Hong Kong dollars. This growth is driven by the rise of online streaming platforms, increased disposable income, and cultural trends.
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Diverse Fan Base: The “oshikatsu” market in Hong Kong consists of a diverse fan base, including those who follow local celebrities, K-pop idols, Japanese anime characters, and virtual influencers. This variety presents opportunities for businesses to cater to specific niche markets.
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Business Opportunities: JETRO identifies various business opportunities in the “oshikatsu” market, such as:
- Merchandise sales (e.g., albums, DVDs, limited-edition items)
- Event management (e.g., concerts, fan meetings)
- Social media engagement (e.g., paid promotion, online content creation)
- Licensing and collaboration (e.g., endorsements, collaborations with brands)
Insights for Japanese Businesses
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Understanding the Market: Japanese businesses entering the Hong Kong “oshikatsu” market should thoroughly research local fan culture, preferences, and consumption habits.
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Leveraging Japanese Content: Japanese idols and anime characters are highly popular in Hong Kong. Businesses can capitalize on this by offering relevant merchandise, events, or online content.
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Collaboration with Local Partners: Joining forces with local businesses or influencers can provide access to established fan networks and enhance market penetration.
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Effective Marketing: Targeted marketing strategies are essential to reach the specific demographics and interests of “oshikatsu” fans. Social media, online advertising, and influencer collaborations can be effective channels.
Conclusion
The “oshikatsu” market in Hong Kong presents lucrative business opportunities for companies that can effectively cater to the growing demand for celebrity-related products and services. By understanding the market dynamics and leveraging the popularity of Japanese content, businesses can successfully tap into this flourishing sector.
Business opportunities seen in Hong Kong’s “favorite” market
The AI has provided us with the news.
I asked Google Gemini the following question.
日本貿易振興機構 a new article on 2025-02-18 15:00 titled “香港の「推し活」市場にみるビジネスチャンス”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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