Advertisement Regulations for Massage Therapists, Acupuncturists, Moxibustion Practitioners, and Chiropractors
Announcement Date: 2025-02-18 10:00 AM Issuing Ministry: Ministry of Health, Labour and Welfare (MHLW)
Purpose
To ensure appropriate advertisement practices for massage therapists, acupuncturists, moxibustion practitioners, and chiropractors, the MHLW has established new guidelines to prevent misleading or deceptive claims.
Key Points
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Prohibited Claims:
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Claims of guaranteed effects or exaggerated results
- Claims of curing specific diseases or ailments
- Claims based on unproven or unscientific methods
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Testimonials without verifiable sources
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Required Information:
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Business name
- Address
- Telephone number
- Qualifications and licenses held
- Fee schedule
- Scope of practice
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Any potential side effects or risks
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Format and Content:
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Advertisements must be clear, concise, and easy to understand.
- Visuals and graphics should not be misleading.
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The use of persuasive language or sensational claims is prohibited.
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Online Advertising:
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The same regulations apply to online advertisements.
- Websites and social media pages must clearly display the required information.
- Testimonials and reviews must be authentic and attributed to the actual individuals.
Enforcement
The MHLW will monitor advertisements to ensure compliance with the new guidelines. Violators may face administrative penalties, including warnings, fines, or license suspensions.
Impact
These regulations aim to protect consumers from false or deceptive advertising practices and foster transparency in the industry. By providing clear and accurate information, the MHLW hopes to empower individuals to make informed decisions about their healthcare choices.
Additional Information
The full text of the guidelines can be found on the MHLW website. Massage therapists, acupuncturists, moxibustion practitioners, and chiropractors are encouraged to familiarize themselves with the regulations and ensure their advertisement practices comply with the new requirements.
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厚生労働省 a new article on 2025-02-18 10:00 titled “あん摩マッサージ指圧師、はり師、きゅう師、柔道整復師にかかる広告等”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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