Infant Formula: CMA Outlines Clear Path to Savings for Parents
14 Feb 2025 – UK News and Communications
The Competition and Markets Authority (CMA) has released a detailed action plan outlining how parents can save hundreds of pounds a year on infant formula. The plan includes a series of measures to increase competition, transparency, and choice in the infant formula market.
According to the CMA, the average family spends around £700 per year on infant formula. However, the CMA’s investigation found that parents could save up to £300 per year by switching to cheaper brands or buying in bulk.
The CMA’s action plan includes the following measures:
- Increasing the number of suppliers: The CMA will work with the government to remove barriers to entry for new suppliers. This will help to increase competition and drive down prices.
- Improving transparency: The CMA will require manufacturers to provide clear and accurate information on their products. This will help parents to make informed choices about which brands to buy.
- Encouraging bulk buying: The CMA will work with retailers to make it easier for parents to buy infant formula in bulk. This can save money in the long run.
- Raising awareness: The CMA will launch a public awareness campaign to educate parents about the steps they can take to save money on infant formula.
The CMA’s Chief Executive, Sarah Cardell, said: “Infant formula is an essential product for many families. We are concerned that parents are paying too much for it. Our action plan will help to increase competition, transparency, and choice in the infant formula market. This will save parents hundreds of pounds a year.”
The CMA’s action plan has been welcomed by consumer groups. The Consumer Council’s Head of Policy, Adam French, said: “This is a significant step forward for consumers. The CMA’s action plan will help to make infant formula more affordable for families across the country.”
The CMA is now consulting on its action plan. The consultation will close on 28 March 2025.
Additional Information
- The CMA’s investigation found that the infant formula market is dominated by a small number of large manufacturers. These manufacturers have been able to charge high prices because there are few alternative suppliers.
- The CMA’s action plan is designed to create a more competitive market. This will give parents more choice and help to drive down prices.
- The CMA’s action plan is part of a wider effort to reduce the cost of living for families. The government has already announced a number of measures to help families with the cost of food, energy, and childcare.
Infant formula: CMA outlines clear path forward to help parents save hundreds of pounds a year
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