What is “prime” and why is it rapidly rising on Google Trends AU?
“Prime” refers to Amazon Prime, a membership program offered by Amazon that provides various benefits to subscribers, including free and fast shipping, access to streaming services, exclusive discounts, and more.
Reasons for its rapid rise in popularity in Australia:
1. Launch of Amazon Prime Video in Australia: Amazon Prime Video was launched in Australia in December 2021, bringing a vast library of movies, TV shows, and Amazon Originals to viewers. This has significantly boosted the appeal of Prime membership, as it offers access to popular streaming content at no additional cost.
2. Competitive subscription price: Prime membership in Australia is priced at $6.99 per month or $59 per year, making it relatively affordable compared to other streaming services. This accessible price point has encouraged many Australians to subscribe to Prime.
3. Expansive benefits beyond streaming: Prime membership offers not only streaming benefits but also a range of other perks, including:
- Free and fast shipping: Prime members enjoy free and fast delivery on eligible Amazon purchases, which is a significant advantage for online shoppers.
- Exclusive discounts: Members receive access to exclusive discounts, promotions, and deals on Amazon products and services.
- Amazon Music Prime: Members can access a vast selection of music with ad-free streaming.
4. Growing popularity of online shopping: The COVID-19 pandemic has accelerated the growth of online shopping in Australia, with consumers increasingly relying on e-commerce platforms for their purchases. Amazon Prime’s free and fast shipping benefits cater to this growing demand for convenient online shopping.
5. Marketing and promotions: Amazon has been actively promoting Prime membership in Australia through various marketing campaigns, including email campaigns, social media ads, and collaborations with influencers. These efforts have effectively raised awareness and driven subscriptions.
6. Positive user experiences: Many Prime members have shared positive experiences with the service, which has helped build trust and口碑. This positive word-of-mouth has further contributed to the growth of Prime’s popularity in Australia.
In summary, the rapid rise of “prime” on Google Trends AU is primarily due to the launch of Amazon Prime Video, competitive subscription price, expansive benefits beyond streaming, growing popularity of online shopping, marketing and promotions, and positive user experiences.
The AI has provided us with the news.
I’ve asked Google Gemini the following question, and here’s its response.
Please search for “prime” which is rapidly rising on Google Trends AU and explain in detail. Answers should be in English.
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