Urso: “Milestone of a Thousand Historic Brands within Reach, They Are the Roots of National Identity”
Rome, February 6, 2025 – The Italian government is close to reaching the milestone of a thousand historic brands, recognized for their cultural and economic value. This was announced by the Minister of Economic Development, Adolfo Urso, during a press conference.
“This is an important achievement that testifies to the richness and diversity of our productive fabric,” said Urso. “These brands are the roots of our national identity and represent the excellence of Made in Italy in the world.”
The Minister explained that the government has been working on this project for some time, through the creation of a dedicated register that allows companies to apply for recognition as a historic brand.
“We have simplified the procedures and made them more accessible to small and medium-sized enterprises,” said Urso. “We want to ensure that all those who have contributed to the growth and development of our country over the years can benefit from this recognition.”
To obtain the recognition, companies must meet certain criteria, such as having a proven history of at least 50 years, a strong link with the territory, and a reputation for quality and innovation.
“We believe that the recognition of historic brands can be a lever for economic growth and internationalization,” said Urso. “We want to promote these brands and make them known to consumers around the world.”
The Minister also announced that the government is working on a series of initiatives to support historic brands, including tax incentives and funding for research and development.
“We want to create a virtuous circle that allows these brands to grow and pass on their unique know-how to future generations,” said Urso.
The recognition of historic brands is part of a broader government strategy to promote Italian culture and heritage. In recent years, the government has invested in the restoration of historical buildings, the protection of archaeological sites, and the promotion of traditional crafts.
“Culture is a fundamental element of our identity and our economy,” said Urso. “We are committed to preserving and enhancing our cultural heritage for the benefit of future generations.”
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